Senior Director of Membership

YMCA
Salary
$70,000.00
$80,000.00
How to Apply
Apply Online
Resumes Accepted Until
Be the Strategic Force Behind Community Connection
Job Description

The Summit Area YMCA is seeking a dynamic and data-driven leader to serve as our Senior Director of Membership. This position oversees membership operations across both the Summit and Berkeley Heights branches, managing a combined $5 million membership budget. As a senior leader, you will drive strategies that enhance member acquisition, engagement, and retention—ensuring our Y remains a welcoming and thriving center of community.

You Might Be the Right Fit If You…

  • Are a strategic thinker who loves data and using it to forecast growth
  • Bring strong leadership skills and enjoy coaching others to success
  • Have a passion for hospitality and building strong member relationships
  • Thrive in a fast-paced environment and enjoy setting and achieving goals
  • Believe in the power of belonging and are committed to diversity and inclusion

At the Summit Area YMCA, we are committed to equal opportunity employment regardless of gender, age, disability, ethnicity, sexual orientation, or religious affiliation. Our main purpose is to strengthen community. Every day, we work side-by-side with our neighbors to make sure that everyone can reach their full potential and we strive to live our cause with purpose every day. No matter who you are or where you’re from, we believe that we’re stronger when we come together.

Qualifications
  • Bachelor’s degree in Business, Marketing, or related field or equivalent combination of education and experience.
  • Minimum 5 years of leadership experience in membership, customer service, or sales with a track record of meeting performance metrics.
  • Strong analytical skills with the ability to synthesize data and make evidence-based decisions.
  • Proficient in CRM systems, data reporting tools, and Microsoft Office Suite.
  • Proven ability to lead teams, influence across departments, and manage complex projects.
  • Excellent interpersonal, communication, and public speaking skills.
  • Ability to relate effectively to diverse groups of people from all social and economic segments of the community
Essential Functions
  • Develop and implement a multi-year membership growth and retention strategy aligned with association goals.
  • Use market research, member surveys, and member insights to identify trends, segment audiences, and create targeted acquisition and retention campaigns.
  • Align membership practices with the Y’s mission and strategic plan.
  • Oversee performance tracking systems and dashboards to monitor key performance indicators, including new joins, retention rates, member attrition, usage trends, tour tracking, and member satisfaction metrics (eg., Listen 360 and Net Promoter Score).
  • Use data and metrics to analyze gaps, forecast growth opportunities, and evaluate ROI on marketing and retention efforts.
  • Deliver monthly reports to the Executive Director/ COO and senior leadership, highlighting trends, progress, and strategic recommendations.
  • Supervise and coach the Membership team at SAY branches to deliver excellent customer service and meet performance goals.
  • Standardize best practices in member onboarding, engagement, and cancellation recovery across association.
  • Support recruitment, training, performance evaluation, and professional development of front-line and supervisory staff.
  • Foster a culture of hospitality and member-centric service across all touchpoints.
  • Cultivate corporate, community, and nonprofit partnerships to drive membership referrals and special promotions.
  • Create initiatives that build community, increase member belonging, and promote program participation.
  • Collaborate with program directors to connect members with offerings that align with their goals and interests.
  • Represent the YMCA at community events and oversee membership outreach efforts.

  • Lead association-wide campaigns, including cancellation win-back initiatives and POE fundraising efforts.

  • As an Ambassador for the Y, communicates to members, volunteers, and the general public that the Y is the nation’s leading non-profit committed to strengthening the community through Youth Development, Healthy Living and Social Responsibility.

  • As an Ambassador for the Y, communicates to members, volunteers, and the general public that diversity and inclusion are core to the Summit Area YMCA mission. The SAY is open and inclusive of all people regardless of their ability, age, culture, ethnicity, gender, race, religion, sexual orientation and socio-economic background and we must all strive courageously against any discriminatory behavior and will always abide by the Summit Area YMCA’s Diversity & Inclusion policy as explained in the Employee Handbook.

Cause-Driven Leadership Competencies

Functional Expertise: Executes superior technical skills for the role.

Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y’s cause.

Collaboration: Creates sustainable relationships within the Y and with other organizations in service to the community.

Critical Thinking and Decision Making: Makes informed decisions based on logic, data, and sound judgement.

Program and Project Management: Ensures program or project goals are met and intended impact occurs.

Emotional Maturity: Demonstrates ability to understand and manage emotions effectively in all situations.

Required Certifications

Salary & Benefits

This full-time, exempt-level position generally works Monday–Friday during standard business hours, with occasional evening or weekend responsibilities. The Salary range for this position is $70,000 – $80,000 annually, based on experience.

The Summit Area YMCA offers a generous benefits package that includes subsidized medical, dental, vision, life, and long-term disability insurance. Paid time off for vacation, wellness, and holidays, Free YMCA family membership, discounts on YMCA programs and services (including childcare), Ongoing professional training and development and a 12% employer contribution to the YMCA retirement plan upon eligibility.

If you’re a strategic leader who’s passionate about community, data, and driving results, we want to hear from you! Apply today and help us grow stronger together.