Digital Marketing Director

YMCA
Salary
$57,802.30
$61,848.46
How to Apply
Apply Online
Resumes Accepted Until
Resume Contact
[email protected]
We are looking to expand our marketing department by hiring a Digital Marketing Director.
Job Description

This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living, and social responsibility. The Digital Marketing Director serves as a strategic and creative resource for the YMCA of Greater Omaha, supporting association-wide communications and marketing initiatives. This role requires strong communication skills, creative problem-solving, attention to detail, and the ability to prioritize, multitask, and meet deadlines. The Digital Marketing Director acts as a key point person in developing and executing engaging, innovative campaigns that connect the YMCA with employees, volunteers, members, prospective members, and program participants.

Qualifications
  • Bachelor’s degree in marketing, advertising, or equivalent professional experience.
  • Minimum of 3–5 years of marketing and social media management experience.
  • Advanced proficiency in Microsoft Word, Excel, PowerPoint, and a variety of social media platforms.
  • Experience copywriting for blogs, newsletters, and social media platforms.
  • Experience shooting & editing video for social media and other platforms.
  • Experience with website management and CMS platforms preferred.
  • Strong problem-solving, innovation, multitasking, and organizational skills.
  • Ability to work effectively within a cross-functional team environment.
  • Completion of YMCA Cause & Culture, program-specific, and Safety trainings within 30 days of hire (provided by YMCA).
  • Adherence to youth boundaries and abuse risk management policies.
  • Report suspicious behavior and policy violations in accordance with mandated abuse reporting responsibilities.
  • Completion of all required abuse prevention training prior to first shift.
  • Ability to screen, train, and enforce abuse prevention policies for staff.
  • Commitment to promoting a culture of reporting, addressing violations, and maintaining confidentiality.
  • Ensure compliance with mandated reporting and consistently communicate a zero-tolerance stance on abuse.
  • Ability to relate effectively to diverse populations across all socioeconomic backgrounds.
  • Successful clearance of background check required.
  • Reliable transportation required; travel between YMCA locations may be necessary.
Essential Functions
  • Develop, manage, and execute integrated digital campaigns across platforms such as email, social media, text, blogs, mobile, and emerging channels in collaboration with the Executive Director of Marketing.
  • Define target audiences, select appropriate platforms, and maintain a content calendar to support engagement and growth.
  • Write compelling social media posts, capture high-quality photos and videos, and create engaging visuals and interactive content that reflect the YMCA’s mission and values.
  • Regularly update YMCA branch and association web pages to ensure accurate, timely, and user-friendly content.
    Design and send targeted email campaigns using YMCA-approved systems and brand guidelines.
  • Collaborate with internal departments to create content that supports recruitment, program marketing, member engagement, and fundraising efforts.
  • Stay current with trends, algorithms, and best practices across digital and social platforms to ensure modern and effective digital outreach.
  • Respond promptly and thoughtfully to social media comments, messages, and inquiries to foster positive community relationships.
  • Monitor and analyze performance metrics using analytics tools; adjust strategies as needed for continuous improvement.
  • Support Advancement team visibility through participation in special events, off-site promotions, and community outreach activities.
  • Assist in training branch staff to ensure consistency with YMCA brand and social media standards.
  • Contribute to identifying and refining new user experiences on digital platforms.
  • Perform other duties as assigned.
Cause-Driven Leadership Competencies

Communication & Influence

Critical Thinking & Decision Making

Functional Expertise 

Program/Project Management

Required Certifications

Bachelor’s degree in marketing, advertising, or equivalent professional experience