Associate Executive Director, Membership & Healthy Living

Operations & Strategic Leadership 

• Provides executive leadership and operational oversight for Member Services, Kids Central, Fitness Center Operations, Group Exercise, Personal Training, and Healthy Living programs.
• Serves as an integral member of the senior leadership team, contributing to organizational strategy, goal achievement, culture enhancement, and long-term sustainability.
• Leads strategic growth initiatives related to membership acquisition, retention, wellness participation, and new service development.
• Evaluates operational performance, member trends, and market opportunities to drive innovation and continuous improvement.
• Ensures systems and processes support efficient operations including membership onboarding, tours, joins, service recovery, communication, and engagement.

Staff Leadership & Professional Development   

• Provides direct supervision to leaders responsible for Member Services, Fitness and Healthy Living operations. 
  Recruits, hires, develops, mentors, and evaluates staff while building a culture of accountability, professionalism, collaboration, and service excellence.
• Establishes clear expectations and performance standards that support staff engagement, retention, and leadership growth.
• Develops succession planning strategies and internal talent pipelines.
• Ensures compliance with YMCA policies, safety standards, and child protection practices across all supervised departments.
• Fosters a positive, collaborative, innovative, and inclusive team culture.

Member Experience & Engagement 

• Provides executive leadership and strategic direction for a best-in-class member experience from first impression through long-term engagement.
• Leads strategies to improve member satisfaction, retention, loyalty, and sense of belonging.
• Oversees use of surveys, feedback, service metrics, and participation data to improve service delivery.
• Provides leadership and accountability for membership sales systems including tours, lead conversion, prospect follow-up, and onboarding effectiveness.
• Maintains visible leadership presence throughout the facility and coaches teams to strengthen daily member interactions.
• Ensures welcoming, inclusive, and responsive service across all member touchpoints.

Fitness & Healthy Living 

• Provides executive leadership and strategic direction for all Healthy Living operations.
• Leads development and growth of high-quality wellness programming for all ages and abilities, including fitness, chronic disease prevention, beginner wellness pathways, and active older adult initiatives.
• Drives innovation, participation growth, and member outcomes through evolving wellness trends, community needs, and strategic opportunities.
• Oversees relationships, performance, and operational execution of insurance-based wellness membership partnerships.
• Ensures safe, clean, motivating, and inclusive wellness environments.
• Champions a culture of wellness that advances physical, mental, and social well-being throughout the YMCA community.

Financial Management   

• Ensures financial accountability across responsible operations by maintaining oversight of department budgets and holding direct reports accountable for demonstrating financial literacy and adherence to YMCA financial procedures, including timely payroll approvals, expense submissions, and budget reporting deadlines.
• Develops, monitors, and manages monthly, annual, and multi-year budgets for responsible departments, ensuring alignment with strategic priorities and organizational goals.
• Meets or exceeds revenue goals related to membership, personal training, wellness services, and other assigned areas of responsibility.
• Uses financial, operational, and participation data to guide decisions, identify trends, and improve sustainability.
• Leads pricing and expense management strategies while identifying opportunities to improve efficiencies, strengthen sustainability, and support long-term financial growth.

Facility & Organizational Partnership 

• Partners with Facilities and senior leadership to optimize member-facing spaces including fitness areas, welcome center flow, cleanliness, safety, equipment readiness, and future enhancements.
• Conducts regular walkthroughs of fitness and member-facing spaces to proactively identify cleanliness concerns, repair needs, equipment issues, and presentation standards, ensuring prompt communication and follow-up with the Facilities team to support member satisfaction.
• Collaborates with leaders across Aquatics, Programs, Child Care, Camp, Finance, HR, Development, and Marketing to create seamless member experience.
• Supports emergency response readiness, risk management efforts, and operational continuity.  

Community Engagement 

• Builds partnerships with community organizations, municipalities, healthcare providers, schools, and businesses that support wellness and membership growth.  
• Collaborates closely with the Senior Director, Program Operations and Senior Director, Systems & Services to strengthen member pathways, onboarding, and engagement with programs and services.
• Cultivates positive relationships with families, participants, volunteers, and community partners.
• Represents the YMCA professionally in the community and communicates the Y’s mission and impact.
• Other duties as assigned.

Abuse Prevention Responsibilities: 

All employees are expected to maintain boundaries, follow mandated reporting requirements, and uphold our policies and procedures to protect youth and participants. This includes attending required trainings. reporting suspicious or inappropriate behaviors and adhering to procedures that minimize risk. Supervisors are also responsible for providing oversight, feedback, and accountability to ensure staff and volunteers follow these standards. Our organization is committed to creating a safe environment.