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The YMCA of Virginia's Blue Ridge has an exciting opprtunity in our Communications and Marketing Department!
Job Description
Under the direction of the Communications and Marketing Director, the Communications and Marketing Coordinator will help perform a variety of specialized tasks to provide support to all communications and marketing efforts at the YMCA of Virginia’s Blue Ridge.
Qualifications
- Proficiency in Canva, Adobe Creative Suite, Google Workspace, and Google Analytics; with working knowledge of content management and scheduling tools such as Hootsuite and Asana.
- Familiarity with key social media platforms and tools, including Meta Business Suite, LinkedIn, YouTube, Linktree, and Bitly.
- Understanding of videography and video editing best practices.
- Previous experience in marketing, communications, or a related field required.
- Strong verbal and written communication skills, with the ability to collaborate and communicate effectively across teams and platforms.
- Comfortable working independently while staying organized, attentive to detail, and able to juggle multiple priorities and deadlines with support from Communications and Marketing Director.
- Must be able to pass a criminal background check.
Essential Functions
- Graphic Design - Create and produce high-quality digital and print materials on a regular basis. This includes, but is not limited to, flyers, posters, program guides, advertisements, social media graphics, signage, carousels, banners, and other related marketing and development assets. Work efficiently to meet deadlines while maintaining brand consistency across all YMCA of Virginia’s Blue Ridge materials.
- Advertisement Production - Assist with the creation, execution, and coordination of digital and print advertising efforts. Support campaign rollout by preparing creative assets, coordinating timelines, and ensuring ads align with campaign goals and brand standards.
- Social Media Management & Content Support - Support the daily management and content production for approximately 12 social media accounts (Facebook, Instagram, LinkedIn, Youtube) under the YMCA of Virginia’s Blue Ridge umbrella. Utilize strong writing skills to create clear, engaging copy tailored to each platform.
- Digital Marketing (email, app, web) - Assist in coordination and scheduling of email communications, including specialized newsletters, app notifications, and targeted campaigns. Assist with content preparation, editing, and scheduling.
- Photography & Videography - Assist with capturing photos and videos that reflect the YMCA’s mission, programs, and community impact. Follow best practices for composition and storytelling. Assist with video editing for social media, campaigns, and other digital platforms as needed.
The YMCA of Virginia’s Blue Ridge is a Drug Free Workplace and is committed to the policy
of Equal Opportunity prohibiting discrimination in employment because of race, color,
religion, gender, national origin, sexual orientation, political affiliation, age, genetic
information, disability, or veteran status.
If you value a culture of excellence, transparency, servant leadership, and accountability,
Please apply at ymcavbr.org.