Marketing and Communications Director

YMCA
Salary
$56,108.00
$59,409.00
How to Apply
Apply Online
Resumes Accepted Until
Believing that our people deserve the best, the YMCA offers exceptional wage and benefits package.
Job Description

Believing that our people deserve the best, the YMCA offers exceptional wage and benefits package. Our featured benefits package determined by your employment status and tenure with the organization includes:

  • Health & Dental Insurance
  • Disability & Life Insurance
  • Funded Retirement Plan
  • Subsidized Child Care
  • YMCA Facility Access Discounted Program Fees

Position Summary

The Marketing and Communications Director plans, organizes, directs and evaluates all communication functions to achieve and maintain favorable public awareness and support of the YMCA of the Suncoast. This position serves as the key liaison with our partner, the Tampa Metropolitan YMCA communications team. This position works closely with all operating units and departments to manage the intake of all project requests and the Tampa Metropolitan YMCA Communications Department to ensure timely production of materials, print collateral and any needed website updates. Leads the effort for social media for YMCA of the Suncoast, including all operating units, association pages, and others as directed by supervisor. Provide written communication for materials, including monthly newsletters, CEO correspondence, crisis communication, and other general messaging.

Qualifications

Bachelor's Degree in advertising, communications, graphic design, and marketing or equivalent required with a minimum of three years of experience in a department of multiple staff or where a high degree of influence was required.

Must meet the YMCA of the Suncoast driving criteria. Y-USA Leader, Team leader, Multi-Team Leader, or Organizational Leader Certification is a plus. Experience with project management tools is required, and proficiency in using CS6 and content software is preferred.

Must be able to sit for extended periods of time as well as squat, stoop, or bend into awkward positions. Must be able to lift and carry up to 20 pounds

Must be able to work with others and multitask. Must be able to manage and cultivate relationships and have a high level of emotional maturity.

Must have strong communication and presentation skills, including written and verbal. Must have strong organization and design skills.

Essential Functions

High Quality Programs, Services and Facilities

  • Act as a liaison to the Tampa YMCA marketing/communications team.
  • Work with Marketing Partner to manage and plan a wide variety of audio, graphic, print, online, and video content for programs and activities that maximize the YMCA Cause and enhance membership and program
  • All CEO and senior leadership communications, including newsletters, annual report, award/recognition submission, and internal announcements.
  • Provide leadership in organizing the Association's Annual Celebration.
  • Work with each branch executive team on stories to support the mission of the Y.
  • Lead all social media efforts for the association, including strategy, planning, analytics, monitoring, and execution for all branches and association pages.
  • Consistently use such tools as media releases, news alerts, media events, photography, and video to grow relationships with media and expand the YMCA of the Suncoasts' presence in the media.
  • Actively seek to develop relationships with media and maintain media databases to include all forms of print and electronic media.
  • Collaborate with senior leadership to effectively implement the communications elements of the crisis communications plan as needed.
  • Collaborate with the VP of Membership to promote and monitor membership and program participation, while assuming a leadership role in cultivating and retaining participants.
  • Manage internal YMCA brand compliance.
  • Manage website email inquiries.
  • Create a nurturing and safe environment by reporting suspicious activity that may lead to child abuse or may violate the code of conduct.
  • Ensure the safety and maintenance of spaces by keeping supplies organized, maintained and clean facility, and care for equipment.

Staff and Volunteer Management

  • Lead and/or participate in Association committees and work groups as assigned.
    Finance
  • Prepare and manage an annual budget in accordance with the YMCA of the Suncoast's best practices while working within the Tampa allotted dollars.

Community Development

  • Represent and promote the YMCA in the local community, developing positive working relationships with other organizations, businesses, and government entities.
  • Lead the planning and delivery of the Annual Celebration to advance the Y in the community.

Financial Development

  • Work with the Philanthropy team in fundraising efforts, including video production support, messaging, event planning, and execution.
  • Participate in Annual Campaign efforts.
  • Participate in the organization of branch special events for fundraising and mission advancement.

Operating Values

  • Serve the facility branches, programs, and Association objectives of the YMCA.
  • Accountability, professionalism, relationship-based behavior, and ethical behavior are required at all times.
  • Teach role models and promote SMART behavior.

Strategic

  • Support the Association's Strategic Plan initiatives.
  • Advance our work in Youth Development, Healthy Living, Volunteerism, and Philanthropy.
  • Incorporate Living Our Cause into work products and behavior.

(All position functions are essential to the position)

Cause-Driven Leadership Competencies
  1. Values - Models and teaches the Y's values.
  2. Relationships - Build relationships to create small communities.
  3. Communication - Effectively tailors communications to the appropriate audience.
  4. Project Management - Develops plans and manages best practices through the engagement of the team.
  5. Results - Holds staff accountable for high-quality results using a formal process to measure progress.
  6. Functional Expertise - Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.