VP of Marketing and PR

Be the driving force behind how the Y is seen, heard, and felt across Greater Augusta.
Job Description

The Family YMCA of Greater Augusta is seeking a dynamic Vice President of Marketing & Public Relations to lead our brand strategy, communications, and public image. This leader will enhance the Y's visibility, strengthen community trust, and drive engagement across membership, programs, and philanthropy.

  • Office-based with occasional evenings/weekends for events.
  • Full benefits package including health insurance, 12% employer-paid retirement (with vesting), YMCA family membership, and paid time off.
Qualifications
  • Bachelor's Degree in Marketing, PR, Communications, or related field.
  • 8–10 years in marketing/communications, with 3+ in senior leadership.
  • Proven expertise in brand strategy, media relations, and digital engagement.
  • Strong leadership, project management, and public speaking skills.
  • Nonprofit or mission-driven experience preferred.
Essential Functions
  • Lead strategic marketing and brand initiatives that align with the Y's mission and values.
  • Serve as the primary media contact and spokesperson, managing public and crisis communications.
  • Oversee digital strategy, content development, and marketing analytics.
  • Partner across departments to support fundraising, membership, and community impact goals.
  • Develop and mentor a high-performing marketing team and manage external vendors.