Marketing Director

Campaign Management

1.    Develop and implement annual marketing plans aligned with the YMCA’s mission, goals, and strategic priorities.

2.    Create and manage marketing campaigns for membership drives, fundraising events, and program promotions.

3.    Coordinates projects with the Y’s contracted design firm, assign and/or produce and distribute informational updates to members, staff, donors, community stakeholders and participants i.e. newsletter, video communication board, signage, E newsletters, photos, videos, etc. as needed and according to the organizational marketing plan.

4.    Identify and target key audiences, including members, donors, and community stakeholders.

5.    Conduct market research to understand community needs and trends.

Brand Management

1.    Serve as the custodian of the YMCA brand, maintaining compliance with national YMCA guidelines, ensuring consistency in branding, messaging, and visual identity across all communications and channels.

2.    Works with the Y’s contracted design firm to maintain and update web site via a content management system and other online media/marketing vehicles and social media.

3.     Produce and/or coordinate the production of the session program guide, internal signage, campaign collateral, posters and promotional flyers/materials.

Fundraising Support

1.    Partner with the development team to execute and market fundraising campaigns and donor recognition communications and events.

2.    Create materials and messaging to support annual giving, sponsorships, and special events.

3.    Participates and supports the Ys Community Support Campaign and United Way Annual Campaign.

Partnership Development and Community Engagement

1.    Work with businesses and other non-profits to co-market initiatives.

2.    Leverage partnerships to increase visibility and support.

3.    Organize YMCA events and represent the YMCA at community events to promote the organization.

4.    Promote the non-profit’s causes and initiatives to inspire action.

5.    Collaborate with partners to amplify key advocacy messages.

6.    Track and analyze marketing performance metrics, membership trends, and community engagement.

Media Relations

1.    Develop email marketing strategies to communicate with members and donors.

2.    Oversee digital and traditional advertising, public relations efforts, and social media strategies.

3.    Manage the YMCA’s website and social media platforms, ensuring engaging, up-to-date content.

4.    Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).

5.    Act as a media contact for staff for special events and facility programming.  

6.    Act as a media contact for members for weather related and facility related announcements including the phone system, website and social media outlets.

Administrative Management

1.    Participate in the planning of the annual budget; manages and implements the approved budget for marketing and takes appropriate action to correct variances

2.    Hire, train, evaluate and supervise marketing staff, volunteers and interns. Provides development and leadership for them to be successful.

3.    Director on Duty shifts may be assigned as needed.  

4.    All other duties assigned by Supervisor.