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Join the amazing Woodson YMCA team of Directors in Wausau, Wisconsin!
* Outstanding Benefits * Great Team Culture * Wonderful Community *
Job Description
The Marketing and Communications Director is responsible for leading the development and implementation of membership growth and retention strategies while overseeing marketing and communications for the Woodson YMCA. This role includes managing promotional campaigns, website updates, storytelling initiatives, and community engagement strategies to strengthen the YMCA’s visibility and impact. The Director works collaboratively with the Membership Team, Assistant Marketing and Digital Media Director, and other departments to ensure consistent messaging, member satisfaction, and alignment with the YMCA mission and values.
Qualifications
- Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or related field (or equivalent experience).
- 3–5 years of experience in marketing, communications, or membership services preferred.
- Proficiency in Adobe InDesign and a strong graphic design background required.
- Experience with website content management systems and data tracking tools.
- Strong written, verbal, and visual communication skills.
- Excellent organizational skills with the ability to manage multiple projects.
- Knowledge of community engagement and relationship-building practices.
- Passion for the YMCA mission and values.
Essential Functions
- Partner with the Membership Team to plan and implement membership promotions, appreciation weeks, and retention strategies.
- Track and analyze membership data, identifying trends and opportunities for growth.
- Work with staff to create a welcoming, engaging, and member-focused experience.
- Develop strategies to engage current members and encourage referrals.
- Maintain and update the YMCA website with current content, promotions, and event information.
- Design and produce flyers, brochures, digital graphics, and other promotional materials using Adobe InDesign and other design software.
- Collaborate with the Assistant Marketing and Digital Media Director to ensure consistent messaging across digital and print platforms.
- Create storytelling content that highlights YMCA impact, member experiences, and community partnerships.
Monitor and assess marketing campaigns to ensure effectiveness. - Stay informed about community needs, interests, and trends to guide membership and marketing strategies.
- Build relationships with local businesses, schools, and organizations to enhance visibility and partnerships.
- Represent the YMCA at community events and activities to promote programs and services.
Cause-Driven Leadership Competencies
Mission Advancement: Models and teaches the Ys values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.
Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.
Operational Effectiveness: Provides others with frameworks for making decisions. Provides project plans to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.
Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.