Membership Director

Member Acquisition, Recruitment and Retention

• Develop and implement a promotional program to assure community awareness of programs, membership, and other member communications using Daxko Engage.
• Manage database of programs and enter each program per cycle into Daxko Operations.
• Collaborate with key staff on building innovative acquisition strategies that are tracked and analyzed.
• Support prospective member marketing and sales plans as outlined by key staff.
• Leverage marketing campaign and program results to continually build stronger, more effective programs and offers to improve acquisition rates each quarter and year over year.
• Regularly interact with all Association departments, board members as required, Y members, external vendors, the press, and the community to continually articulate the Y’s unique benefits.
• Work with key staff on Corporate 25 Community Program. Identify key prospects and assist in sales meetings as required.
• Work closely with branch staff to create an atmosphere that celebrates our members and makes them feel special 100% of the time.
• Work with Directors to build effective campaigns that leverage each member’s unique needs, goals, and past history with the Y to increase retention and lifetime value.
• Create and leverage existing reports in our membership platform tool to assist with brainstorming and ongoing improvements/changes.
• Continuously ask yourself and staff, “How can we improve customer relations and customer experience” and then adjust strategic plans accordingly.
• Gain a solid understanding of Member Relationship Management principles and best practices. Use this knowledge to improve retention rates.
• Collaborate with Development Team to increase member charitable giving across all membership types.

Community Involvement

• Support the Association’s mission and cause at all community events.
• Increase community awareness of our Y’s unique benefits and philanthropic focus.
• Build relationships with key community leaders and decision makers. Be involved in their causes and show commitment to the general good of the local area.
• Research and attend new community event opportunities that will provide maximum exposure for the Y.
• Work with staff to identify and recruit member volunteers who are willing to assist with various program and/or policy needs.

Administrative and Safety

• Supervise Membership Team.
• Conduct ongoing assessment of staff functions to determine required core competencies and skills; design and implement training as needed.
• Recruit, hire, train, develop, schedule and direct personnel and volunteers as needed.
• Regularly evaluate staff performance.
• Develop strategies to motivate staff and achieve goals.
• Facilitate communication and provides leadership.
• Develop and control department budgets related to the position; ensure resources are devoted to top priorities and strategic objectives.
• Ensure safety procedures are followed and all operating & program standards are in compliance with state and local regulations.
• Ensures a positive and safe experience for members/staff and supervision of the proper function of the facility.
• Perform other duties as assigned.

WORKING ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to perform all physical aspects of the position; including walking, standing, bending, reaching, and lifting. Work schedule will include daytime and evening hours and a flexible work schedule.