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The Stephens Family YMCA is a thriving YMCA where we strive to be a ray of hope in our community that inspires people to be better.
Job Description
The Marketing Coordinator supports the work of the Stephens Family YMCA, a leading nonprofit committed to strengthening the community through youth development, healthy living, and social responsibility. This role focuses on executing day-to-day marketing efforts with an emphasis on graphic design, website updates, and content creation. Working under the direction of the Director of Marketing, the Marketing Coordinator helps bring campaigns to life, ensures brand consistency, and supports timely, high-quality marketing across all platforms.
Qualifications
- 2–4 years of experience in marketing, graphic design, or related field preferred
- Bachelor’s degree in marketing, communications, graphic design, or related discipline preferred
- Strong proficiency in graphic design tools (Adobe Creative Suite, Canva, or similar platforms)
- Experience assisting with website updates (CMS platforms preferred)
- Strong understanding of layout, typography, and visual hierarchy
- Ability to manage multiple tasks and deadlines in a fast-paced environment
- Detail-oriented with strong organizational skills
- Experience with email marketing platforms and CRM systems preferred
- Experience using project management tools such as monday.com preferred
- Basic photography and video editing skills preferred
- Strong written and verbal communication skills
Essential Functions
- Graphic Design & Brand Support - Create visually compelling marketing materials including digital graphics, print collateral, signage, and promotional assets that align with YMCA brand standards.
- Website Updates & Maintenance - Assist with maintaining and updating the YMCA website to ensure content is accurate, visually engaging, and user-friendly.
- Content Creation - Develop graphics and content for programs, events, and campaigns across web, email, and social platforms.
- Campaign Implementation - Support the execution of marketing campaigns across digital and traditional channels as directed.
- Social Media Support - Create and schedule social media content that aligns with current trends and YMCA brand guidelines.
- Project & Workflow Coordination - Use project management tools such as monday.com to manage assigned projects, track deadlines, and coordinate marketing requests from departments.
- Data Tracking & Reporting Support - Assist in monitoring website and social media performance and provide insights to the Director of Marketing.
- Event & Program Promotion - Design and produce promotional materials to support YMCA programs and events.
- Email & Newsletter Design - Assist in creating and distributing email campaigns and newsletters.
- Photography & Videography Support - Capture and edit photos and videos as needed to support marketing efforts.
- Collaboration with Staff - Work with program directors to gather content and support marketing needs across departments.
- Brand Consistency - Ensure all materials follow YMCA brand guidelines and maintain a consistent visual identity.
Cause-Driven Leadership Competencies
- Program/Project Management
- Communication & Influence
- Innovation
- Functional Expertise
- Collaboration
Required Certifications
- Commitment to the YMCA mission, vision and values.
- Must attend New Employee Orientation within 30 days of hire.
- Complete CPR/AED and online trainings.
- Learn all emergency procedures and action plans for the facility