Healthy Living Director

1. Member Acquisition and Retention

• Work closely with branch staff to create an atmosphere that celebrates our members and makes them feel special 100% of the time.

• Work with Marketing to build effective campaigns that leverage each member’s unique needs, goals, and past history with the Y to increase retention and lifetime value.

• Create and leverage existing reports in our membership platform tool to assist with brainstorming and ongoing improvements/changes.

• Responsible for achieving monthly new member sales goals based on approved plan.

• Monitor member involvement indicators to identify low and critical members. Create plans to turn these members into Y advocates.

• Leverage marketing campaign and program results to continually build stronger, more effective programs and offers to improve acquisition rates each quarter and year over year.

• Continuously ask yourself and staff, “How can we improve customer relations and customer experience” and then adjust strategic plans accordingly. 

• Lead new member orientation efforts and ongoing member events.

• Gain a solid understanding of Member Relationship Management principles and best practices. Use this knowledge to improve retention rates.

• Collaborate with Development Team to increase member charitable giving across all membership types.

• Work with key staff on Corporate 25 Community Program. Identify key prospects and assist in sales meetings as required.

2. Staff Management

• Recruit, hire, and develop all staff in a consistent, upbeat manner so as to create a cohesive, bonded team.

• Empower staff while guiding them towards reaching agreed upon performance goals.

• Create a member experience model for all staff. Set clear expectations of how we will operate every day. 

• Provide member sales and customer service training to all staff, to include the Healthy Living Coordinator. 

• Train staff to consistently put others before self while modeling a true understanding of our ‘giving back to the community’ focus.

• Work closely with long-time and entry-level staff to reiterate our organization’s culture and cause. 

• Work with staff to identify and recruit member volunteers who are willing to assist with various program and/or policy needs.

3. Community Involvement

• Support the Association’s mission and cause at all community events.

• Increase community awareness of our Y’s unique benefits and philanthropic focus.

• Build relationships with key community leaders and decision makers. Be involved in their causes and show commitment to the general good of the local area. 

• Research and attend new community event opportunities that will provide maximum exposure for the Y.

4. Program Management and Development

• Direct and supervise program activities to meet YMCA objectives. 

• Establish new program activities and expand Healthy Living programs within the community in accordance with strategic and operating plans.

• Respond to all member and community inquiries and complaints in a timely manner.

• Compile program statistics. Monitor and evaluate the effectiveness of and participation in all Healthy Living programs.

5. Administrative and Safety

• Participate in the planning of the annual budget; manage and implement approved budget and take appropriate action to correct variances.

• Responsible for managing the Financial Assistance Policy (sponsored memberships).

• Ensures a positive and safe experience for members/staff and supervision of the proper function of the facility.

• Maintain a neat, safe and clean environment in the specific training areas.

• Be a good role model for participants to emulate.

• Take professional initiative to offer information, promote and sell personal training and additional YMCA health & wellness services/programs.

• Attend continuing education and mandatory trainings.

• Follow YMCA policies and procedures, including those related to medical and disciplinary situations, child abuse prevention and emergency procedures.

• Perform other duties as assigned.