Director of Drowning Prevention & Program Optimization

YMCA
Salary
$57,000.00
$62,000.00
How to Apply
Apply Online
Help the Tampa Y turn opportunity into impact.
Job Description

The Tampa Metropolitan Area YMCA is seeking an innovative, results-oriented leader to serve as our Director of Drowning Prevention & Program Optimization. This is a unique opportunity to lead programs that save lives while also helping the YMCA unlock the full potential of the programs, partnerships, and funding opportunities already available throughout our Association.

This position will play a critical role in expanding access to YMCA programs across Hillsborough and East Pasco Counties, with a particular focus on drowning prevention, aquatics, and third-party funded membership programs. The successful candidate will bring an entrepreneurial mindset to the role by continually asking, How can we do more? How can we reach more people? How can we maximize the resources and opportunities available to us?

Approximately 60% of the role will focus on leading and expanding the Tampa Y’s drowning prevention initiatives, including Safety Around Water (SAW), Mobile Swim, Safety In Water programs, Adaptive Swim, and other grant- and community-funded aquatics initiatives. This leader will work across YMCA locations and with community partners to expand programming into communities of need, strengthen program quality, increase enrollment, develop best practices, and ensure that every program delivers on its intended outcomes.

The remaining focus will be on program optimization and third-party revenue growth. The Tampa Y has significant opportunities through programs such as SilverSneakers®, Silver&Fit®, Optum One Pass™, voucher programs, and other funded membership opportunities. This position will work closely with Executive Directors, Membership Directors, Aquatics leadership, Marketing, Financial Development, and community partners to increase participation, improve utilization, strengthen member engagement, and maximize reimbursement revenue.

 

This is a highly collaborative and visible Association-wide role. Rather than managing a single location, you will travel throughout the Tampa Bay area, working directly with YMCA leaders and teams to identify opportunities, analyze performance, develop action plans, and turn strategy into measurable results. You will use enrollment, participation, utilization, and financial data to identify where opportunities exist and then work alongside local teams to capture them.

We are looking for someone who is comfortable moving between strategy and execution—someone who can analyze a dashboard in the morning, coach a program team in the afternoon, meet with a community partner, and then develop a plan to increase enrollment or program revenue. You should be energized by growth, comfortable with accountability, and passionate about building programs that make a measurable difference in people's lives.

 

Why Join the Tampa Y?

 

The Tampa Metropolitan Area YMCA is one of the region’s largest and most dynamic nonprofit organizations, providing opportunities for individuals and families to learn, grow, connect, and live healthier lives. You will join a mission-driven organization where your work can have a direct and measurable impact on children, families, older adults, and communities throughout the Tampa Bay region.

We invest in our people. Eligible employees receive a 12% retirement contribution, along with a comprehensive benefits package and opportunities for professional growth and leadership development.

This position also offers the opportunity to work across one of Florida’s most vibrant and desirable regions. Tampa Bay combines year-round outdoor recreation, beautiful beaches, a growing economy, professional sports, cultural attractions, excellent dining, and a wide variety of communities in which to live and raise a family. From the Gulf beaches and waterfront communities to the growing neighborhoods of Tampa, Wesley Chapel, Brandon, Riverview, and beyond, the Tampa Bay area offers an exceptional quality of life.

Make a Difference. Build What’s Next.

If you are a leader who sees possibilities where others see programs, who enjoys turning data into action, and who wants your work to have both measurable business results and meaningful community impact, this is an opportunity to help shape the future of the Tampa Y.

Come help us expand access, grow participation, strengthen our programs, and create greater impact—one opportunity at a time.

Qualifications

Education/Experience Required:

  • Bachelor's degree in Sports Management, Recreation, Health Sciences, Physical Education or related field or equivalent experience preferred.
  • Three (3) or more years of Aquatic Instruction experience (preferred).
  • Experience working in collaborative environment motivating others.
  • Proven results in increasing program quality and growth through exceptional planning and organizational skills.
  • Highly motivated with the ability to meet or exceed goals, cultivate and retain program participants.
  • Demonstrated ability to multi-task and adapt to changing contexts and priorities.
  • Strong analytical and critical-thinking skills with the ability to identify and leverage relevant data to use in planning and decision-making.
  • Strategic planning and tactical execution experience that resulted in achievement of goals.
  • Excellent personal computer skills and experience with standard business software.
  • Must be able to work flexible hours including evenings, weekends, and holidays.
  • Ability to relate effectively to diverse groups of people from all social and economic segments 
    of the community.
Essential Functions

Program Quality and Growth

Drowning Prevention (60%) Provides leadership for Association Drowning Prevention programs that include Safety
Around Water, Mobile Swim, and Safety In Water Week(s) through Hillsborough and East Pasco Counties.

  • Priority: Leverage and optimize the vast Drowning Preveniton program revenue streams, grants, and third
    party programs to their maximum value ensuring that the Y not only fulfills the programs, but drives
    enrollment to secure the maximum funding available.
  • Establishes and expands drowning prevention aquatic and safety program activities within the community in
    accordance with strategic and operating plans.
  • Establishes a Mobile Swim Program targeting communities of need within Association service area and/or
    grant guidelines.
  • Develops expansion plans for all Drowning Prevention Programs and works collaboratively with Financial
    Development Department (who leads the fundraising and grant efforts).
  • Utilizes network of swim instructors through Family Centers, providing oversight to all mobile swim (lesson
    based) and SAW off site programs.
  • Trains Drowning Prevention lesson instructors, and Aquatic Leadership to deliver the program to Association
    Standards.
  • Develops best practices, and delivery standards to support best in class programming and ensure program
    success.
  • Develops and maintains collaborative relationships and partnerships with community organizations.

Community Impact Programming/Third Party Revenue Growth (30%) Provides Association Leadership for
Third Party Pay membership programs to maximize participation, reimbursement revenue, and community health
outcomes.

  •  Priority: Optimizes all third party pay and vouncher membership progams to their fullest potential and value.
  • Develops and executes Association strategies to grow Third Party Pay membership and programs, including
    SilverSneakers®, Silver&Fit®, Optum One Pass™, and other approved partner programs.
  • Partners with Membership Directors and Executive Directors to establish enrollment, usage, and revenue goals
    for each Family Center.
  • Monitors Association-wide Third Party Pay performance through dashboards and operational reporting,
    identifying trends and opportunities for growth and develops plans and strategies to maximize their value to
    the Y.
  • Collaborates with Family Center leadership to develop action plans that increase member utilization, check-in
    frequency, and reimbursement revenue.
  • Ensures Family Centers consistently execute onboarding, engagement, and retention strategies for Third Party
    Pay members.
  • Provides training and ongoing education for membership teams regarding Third Party Pay eligibility,
    enrollment procedures, reimbursement requirements, and member engagement best practices.
  • Works collaboratively with Marketing to develop campaigns that promote Third Party Pay membership
    opportunities and increase community awareness.
  • Builds relationships with healthcare providers, insurers, employer groups, and community partners to increase
    referrals and participation in Third Party Pay programs.
  • Maintains expertise in Third Party Pay contracts, reimbursement methodologies, operational requirements,
    and compliance standards.
  • Regularly reports Association performance, revenue trends, and growth opportunities to the Vice President of
    Operations and Executive Leadership while recommending strategies to maximize financial performance and
    community impact.

Operations/Team Leadership (10%)

  • Administrative: Manages daily business and administrative functions as it pertains to areas of assigned
    responsibility.
  • Directly responsible for assigned aquatic and memberhsip budget, supplies, schedules and processing of
    payroll for direct staff (Instructors/Coaches) to ensure efficient use of resources occurs within programs at all
    times.
  • Generates and/or analyzes program enrollment as well as distribution of key dashboards and recommends
    corrective action plans and programs to ensure goal achievement.
  • Provides required reports to the Financial Development Department to ensure program reimbursement.
  • Ensures adherence to all YMCA policies and procedures regarding the safety, health and welfare of members,
    program participants, guests and staff.
  • In collaboration with the mangament team, achieve the center/association operating margin.
  •  Attends and actively participates in all trainings, seminars, meetings, conferences as assigned.
  • Participates and/or leads special projects as assigned.
  • Assists and/or leads all areas as assigned by supervisor.
  • Performs other duties as assigned by supervisor
Required Certifications

Certifications/Trainings Required:

  • Must obtain within 30 days of employment and then maintain current certifications in BLS, First Aid, and Oxygen Administration.
  • Maintain other required certifications as assigned by supervisor to include:  Trainer level certifications in Swim Instruction and Lifeguard Certification as well as other related trainings to provide quality program oversight.