Executive Vice President of Brand & Mission Advancement

YMCA
How to Apply
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Seeking a dynamic and visionary Executive Vice President of Brand & Mission Advancement to deepen our connection to the community.
Job Description

Make an Impact That Matters

The YMCA of the Fox Cities is seeking a dynamic and visionary Executive Vice President of Brand & Mission Advancement to elevate our brand, expand our philanthropic impact, and deepen our connection to the community.

As a key member of the executive leadership team, the EVP of Brand & Mission Advancement provides strategic leadership across:

  • Marketing & Brand
  • Communications
  • Resource Development
  • Community Engagement & Partnerships
  • Special Events

This leader partners closely with the President & CEO, Board of Directors, and senior leaders to advance the YMCA’s 2030 ONE MISSION ONE VISION Strategic Plan, driving philanthropic revenue, enhancing visibility, and positioning the YMCA as a trusted community leader. 

The EVP leads a team of 10 professionals across marketing and resource development, with four direct reports, fostering a collaborative and high-performing culture.

A detailed position, organization, and community profile can be found here. 

Qualifications
  • Bachelor’s degree, Master’s preferred
  • 10+ years of progressive executive leadership experience in fundraising, marketing, communications, or advancement
  • Proven success leading major gifts, campaigns, and comprehensive fundraising strategies
  • Strong background in branding, digital marketing, and multi-channel communications
  • Experience building and leading high-performing teams
  • Demonstrated ability to engage board members, donors, and community stakeholders
  • Strong business acumen and data-driven decision-making skills
  • Experience with CRM systems and performance analytics
  • Passion for the YMCA mission and values  

Preferred:

  • CFRE or similar fundraising credential
  • Experience in a multi-site nonprofit 
Essential Functions

Lead Brand & Marketing Strategy

  • Serve as chief steward of the YMCA brand, ensuring consistency, clarity, and impact across all channels
  • Drive data-informed, multi-channel marketing strategies that increase membership, program participation, and community awareness
  • Leverage digital platforms, storytelling, and analytics to grow engagement and reach diverse audiences  

Drive Fundraising & Philanthropy

  • Lead a comprehensive advancement strategy, including annual, capital, major gifts, grants, and planned giving
  • Oversee an annual fundraising goal exceeding $2M and hold a key leadership role in a $50M capital campaign
  • Build a strong culture of philanthropy engaging staff, volunteers, and board members  

Shape Strategic Communications

  • Lead internal and external communications strategy that amplifies impact and inspires action
  • Serve as a key organizational spokesperson and manage media relationships
  • Oversee storytelling, campaigns, and publications that position the YMCA as an indispensable community partner 

Strengthen Community Partnerships & Influence

  • Build and sustain strategic relationships with civic, corporate, and government partners
  • Engage in regional leadership, advocacy, and community initiatives to expand the YMCA’s visibility and impact
  • Position the YMCA as a trusted convener addressing key community needs  

Lead Signature Events & Engagement

  • Oversee high-impact fundraising and community events that elevate the brand and deepen donor engagement
  • Align events with campaign goals, stewardship strategies, and community connection
Cause-Driven Leadership Competencies
  • MISSION ADVANCEMENT - Aligns strategies, decisions, and resources to maximize community impact
  • COMMUNICATION & INFLUENCE - Effectively engages, inspires, and builds trust with diverse stakeholders
  • PHILANTROPHY - Advances a culture of giving and drives sustainable resource development
  • COLLABORATION - Builds strong partnerships and works across teams to achieve shared goals
  • OPERATIONAL EFFECTIVENESS - Uses data and strategic thinking to drive performance and results
  • PERSONAL GROWTH - Demonstrates self-awareness, adaptability, and a commitment to continuous learning