Senior Membership Director

YMCA
Salary
$47,000.00
How to Apply
Apply Online
Resumes Accepted Until
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Job Description

Expected Outcome of Role: “As the Senior Membership Director, you are a critical component to assisting individuals, businesses and organizations with the behavior change model in a healthier lifestyle through engagement, encouragement, and meaningful connections. The ability to lead a team of peers, personally connect members to the Y and each other, be highly organized and possess quality character for collaborating with co-workers, members, associates, volunteers, donors and the general public will result in the excellence in service desired.”

GENERAL FUNCTION:
As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community. The Senior Membership Director, under the direct supervision of the Executive Director, is responsible for implementing innovative tactics to engage new and returning members and create sales opportunities outside of the Y facility. This position is expected to lead a high-performing and engaging Membership department. In addition to the Membership Department, this position will supervise another department leader. 

The Senior Membership Director must have the ability to lead a team of peers, personally connect members to the Y and each other, be highly organized, and possess quality character for collaborating with co-workers, members, associates, volunteers, donors, and the general public. Improving the health and wellness of the community we serve and building relationships with members are high priorities, as is the impact on member retention. The incumbent should have a proven track record in staff development, budget accountability, membership sales & retention, member-focused attitude, fundraising, and community involvement. 

Qualifications
  • Bachelor’s Degree or commensurate work experience in sales, public relations, marketing with background in fitness/wellness preferred. 
  • Previous management experience in recruitment, training and supervision of staff and volunteer groups. 
  • Must be willing and able to work a flexible schedule, particularly evening and weekend hours. 
  • Excellent problem solving, organizational and communication skills. 
  • Strong leadership and excellent customer service skills. 
  • Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff. 
  • A positive, can-do attitude and the ability to work creatively and independently or as part of a team. 
  • Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse backgrounds. 
  • Ability to provide facility tours and stand for many hours at a time. 
Essential Functions

MISSION DRIVEN: Upholds the Mission of the YMCA, and demonstrates behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature.

SUPERVISION: Leads, coaches, and mentors a high-performing and engaging Membership Department, with a total of approximately 25 part-time staff, 15 seasonal, a Full-Time Assistant Membership Director, and a Full-Time Membership Coordinator. In addition to the membership department, this position will also supervise an potential FT/Exempt Leader of another department within the YMCA at the Northeast branch. Ensures staff achieve metric targets and deliver meaningful qualitative results. Provides leadership for the branch's daily operations. Communicates across departments to inspire member focused culture that results in increased member retention. 

FISCAL RESPONSIBILITY: 

  • Develops and manages the Membership operating budget and meets or exceeds budget targets. 
  • Responsible for total annual membership revenue: $5,000,000 
  • Membership Units: 4,900. 


SALES & MARKETING: 

  • Creates and implements annual marketing plan to drive new member recruitment. Efforts to include: corporate engagement, neighborhood marketing, cross-promotion, tour follow-ups, etc. 
  • Collaborate with technical team to ensure website, social media and other mobile tools utilized to meet aggressive revenue goals. 

ENGAGEMENT & RETENTION: 

  • Develops and implements sustainable member engagement strategies with focus on increasing member retention. 
  • Drives development of innovative and high quality programs within the Membership Department, which supports branch and association mission, goals and strategies. 
  • Manages the financial assistance program with the goal of extending the Y mission. 
  • Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction. Set the standards for and models exceptional member service. 
  • Responsible for Member Survey follow ups & achieving high member satisfaction rates. 
  • Develops and cultivates strong relationships throughout the branch, association and community. 

MEETINGS & COMMITTEE RESPONSIBILITIES: 

  • Participates in weekly Leadership Meetings. 
  • Coordinates quarterly meetings for Membership Staff. 
  • Participates in monthly Membership Cabinet meetings. 
  • Participates in monthly Board meetings. 
  • Serve on membership focused task forces as needed.
  • Serves as a representative on the Norton Commons Business Association.