Marketing Specialist

YMCA
How to Apply
Apply Online
Resumes Accepted Until
We are hiring a new Marketing Specialist!
Job Description

The Marketing Specialist supports the execution of marketing efforts that connect individuals and families to the YMCA’s full spectrum of offerings—spanning whole-person well-being, mission, and youth & family programs. This role plays a critical part in bringing the YMCA’s mission to life by driving awareness, engagement, and participation across fitness, wellness, youth development, childcare, camps, and community impact initiatives, supporting the Marketing Directors of Whole Person Well-being and Mission and Program Impact. 

Blending campaign execution, content development, and performance tracking, this role ensures marketing efforts are cohesive, audience-informed, and reflective of the YMCA as more than a place—it's where Greater Happens for individuals, families, and communities. 

 

Culture Statement

The culture of the Y is rooted in our Christian mission and core principles. We strive every day to collectively embody our purpose to love, serve and transform lives. Every day we show up to Lead with Love and Serve with Purpose. 

 

We Love unconditionally – showing genuine care and concern for everyone, making each interaction meaningful and personal and ensuring every person feels valued, seen and welcomed. We elevate Hope – promoting optimism by offering encouragement and practical solutions to challenges. We act with Care & Compassion – listening attentively without judgment, responding with empathy, and creating a sense of belonging by uplifting and supporting those around us. We demonstrate Generosity – sharing our time, skills, and resources freely and with joy.

 

We walk in Grace – showing patience and kindness, even in difficult moments. We ignite Faith – staying grounded in our mission, principles and purpose, inspiring others to trust in what is possible. Demonstrating consistency in our actions, helping others see how their efforts align with a greater purpose. We treasure Honesty – communicating openly and truthfully, admitting mistakes when they occur, and honoring commitments. We honor Humility – leading with a servant's heart by prioritizing the needs of others above our own. 

 

We live with Joy – celebrating small and big wins alike, inspiring connection and shared joy. We offer Respect – addressing everyone by name and honoring diverse perspectives and backgrounds. We value Responsibility – performing every task timely with diligence and excellence and holding ourselves accountable by openly evaluating our performance. We engage in Service – going above and beyond in serving others by anticipating needs and delivering exceptional experiences.

 

Qualifications

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field required
  • 2–4 years of experience in marketing, communications, or a related role, with hands‑on involvement in campaign execution
  • Working knowledge of multi‑channel marketing, including digital, email, social, and content‑based campaigns
  • Strong written and verbal communication skills, with the ability to adapt messaging for different audiences
  • Solid organizational and project coordination skills, with the ability to manage multiple priorities and deadlines
  • Basic experience analyzing campaign performance data and translating results into actionable insights
  • Ability to work collaboratively across teams and contribute positively in a fast‑paced, mission‑driven environment

All YMCA team members are expected to maintain a current and active status for all safety, risk, and programming certifications defined by the YMCA of Greater Charlotte.

 

Preferred Qualifications

  • Experience supporting integrated marketing campaigns in a nonprofit, community‑based, health, wellness, or
  • mission‑driven organization
  • Familiarity with marketing automation, email platforms, content management systems, or social media management tools
  • Experience collaborating with creative teams and external vendors to develop marketing assets
  • Demonstrated interest in community engagement, well‑being, or social impact‑focused marketing

 

Essential Functions
  • Campaign Execution & Program Support.
  • Execute integrated, omni-channel marketing campaign. 
  • Coordinate campaign timelines, creative assets, and channel execution across email, web, social, paid media, and in-center experiences. 
  • Support key seasonal and enrollment cycles (e.g., New Year wellness, summer camp, back-to-school programming). 
  • Ensure consistent execution aligned with brand standards and organizational priorities.
  • Content Development & Storytelling.
  • Translate program offerings into clear, compelling messaging that resonates with both individuals seeking well-being and families seeking connection and growth. 
  • Capture and elevate stories that showcase impact.
  • Maintain a consistent, warm, and community-centered brand voice. 
  • Journey Optimization 
  • Help optimize the full user journey—from awareness and consideration to registration and ongoing engagement. 
  • Align messaging and channel strategies to meet audiences where they are with relevant, timely communication. 
  • Performance Tracking & Optimization 
  • Work with the digital team to monitor and report on campaign performance, including engagement, lead generation, conversions, and program registrations. 
  • Provide insights to improve campaign effectiveness and inform future planning. 
  • Support CRM data integrity, list management, and tracking of key marketing funnels. 
  • Cross-Functional Collaboration 
  • Partner with program leaders across wellness, youth development, and community initiatives to align marketing support with program goals. 
  • Act as a bridge between marketing and business line teams to ensure accurate, timely, and effective communication. 
  • Support internal alignment by sharing campaign plans, updates, and results with key stakeholders. 
  • Performs other duties and tasks as assigned by leadership.