Marketing Manager

YMCA
How to Apply
Apply Online
OWN A BRAND PEOPLE BELIEVE IN
Job Description

The YMCA of Lincoln is looking for a strategic, creative, and highly organized Marketing Manager to lead our marketing and communications efforts and help amplify our mission and community impact across the Association.

This role serves as the internal owner of marketing-partnering closely with the CEO and our contracted marketing firm to execute strategy, guide campaigns, and oversee implementation across digital, print, video, and in-person channels. The Marketing Manager leads day-to-day marketing operations while providing creative direction, brand oversight, and leadership to ensure consistent, compelling brand storytelling that supports membership, programs, fundraising, and events.

In this role, you'll help bring the story of the Y to life-through integrated campaigns, content creation, events, and mission-driven storytelling-while supervising our Graphic Designer and serving as a resource to branch staff across the Association. If you are energized by meaningful work, enjoy leading people and projects, and want to find purpose in work that strengthens community-this could be the place for you.

Qualifications
  • 5+ years of experience in marketing, communications, or related fields
  • Experience leading marketing strategy, campaigns, and content development
  • Strong writing, storytelling, and communication skills
  • Knowledge of social media platforms, email marketing, websites, and content management systems
  • Familiarity with Canva, Adobe, and marketing tools/platforms
  • Strong project management skills with the ability to manage multiple deadlines
  • Experience supervising or leading others is preferred
  • Ability to think creatively while maintaining accuracy and brand alignment

Essential Functions

Responsibilities include (in coordination with marketing staff and leadership) but are not limited to:

  • Leading the development, implementation, and management of the annual marketing and communications plan
  • Serving as the primary internal point of contact for the contracted marketing firm
  • Collaborating with executive leadership to shape marketing strategy and priorities
  • Managing content calendars, workflows, and campaign execution across platforms
  • Overseeing and contributing to content creation for digital, print, website, photography, video, and storytelling
  • Guiding marketing campaigns for membership, programs, fundraising, and special events
  • Assisting with planning and providing marketing presence at events, including photography/videography and onsite support
  • Planning and overseeing special events, including the YMCA Annual Meeting
  • Overseeing website content, strategy, and ongoing updates
  • Working with the contracted marketing firm to provide creative direction and ensuring YMCA brand consistency across all materials
  • Supervising, mentoring, and providing direction to the Graphic Designer
  • Supporting branch staff and serving as a marketing resource across the Association