· Supports the mission, vision and goals of the YMCA.
· Promotes a professional work environment through character development by modeling the values of caring, honesty, respect, and responsibility.
· Leads in a manner that advances our cause to strengthen the foundations of community through programs that focus on youth development, healthy living, and social responsibility.
· Actively participates in the Senior Leadership Team, Operations Senior Leadership. Center Operations Team, Association task forces, and committees to promote Center unity.
Membership/Program Enrollment, Experience, and Retention:
· Drives program enrollment by providing strategic leadership over teams, recruitment strategies, and direction.
· Increases program participant connection and experience by ensuring the experience is consistent, integrated and aligned with YMCA goals.
· Establishes and ensures best practices are followed for membership/program enrollment, experience, and retention.
· Works closely with the marketing team to develop marketing plans that drive traffic to centers.
· Ensures onboarding and retention strategies are effective and aligned with YMCA goals and objectives.
Member/Program Participant Experience
· Provides leadership throughout the association to program operations, ensuring a quality experience at every center.
· Develops and implements satisfaction measurements through analysis of Net Promoter Scores, feedback comments, and other KPIs.
· Leads center directors on action plans in response to survey and research results.
· Develops and implements service/experience training to association and center staff.
· Establishes the baseline experience; works cross-functionally to align and mobilize the entire experience. Manages the evolution of the member and participant journey map.
Program Development
· Reviews and evaluates all programs to determine member satisfaction and to ensure all programs meet quality standards.
· Maintains knowledge of current trends and developments in the field of programs and group exercise.
· Ensures quality and safe programming for members and program participants.
Program Administration
· Responsible for annual budget for program areas.
· Follows all association standard guidelines.
Development/Fundraising
· Supports Center Executive Directors in their role in financial development, ensuring staff are trained and follow development best practices.
Board Development
· Supports Center Executive Directors in advisory board development, training, onboarding, and management, ensuring volunteers have a positive board experience.
Fiscal Management
· Manages/provides oversight to center budgets, managing to/within revenue and expense targets.
· Prepares and updates revenue and expense forecasts to center budgets as needed.
Team Leadership
· Provides leadership to all center staff members; works collaboratively with program line leaders to hire, develop, motivate, influence and retain a committed team passionate about the YMCA's mission, safety and service to members.
· Provides leadership to all center staff members to create and maintain meaningful and impactful relationships with the members, program participants, volunteers and community leaders.
· Ensures center-based full and part-time staff possess the needed certifications for safe and effective delivery of programs and services.
Supervisory Responsibilities:
1. Recruits and provides leadership for senior leadership assignments and the related support personnel, including the supervision of the Vice President of Operations, Executive Directors of Wellness, and assigned centers.
3. Must maintain cooperative, functional relationships with senior leadership team, peers, and subordinates.
4. Carries out supervisory responsibilities in accordance with the association’s policies and applicable laws.
5. Responsibilities include: interviewing, hiring, training employees; planning, assigning, and directing work.
6. Evaluates the performance of staff, counsel in areas where improvement is needed and continually strive to improve the level of performance through continuous training and performance standards.