Brand Marketing Director

The YMCA of Pierce and Kitsap Counties is seeking a motivated and qualified Brand Marketing Director to join our team!
Job Description

As the Brand Marketing Director, you will hold the pivotal role of leading and executing our strategic brand and program marketing plans with precision and finesse. This leadership position includes overseeing daily brand marketing operations as well as the planning and execution of new initiatives. If hired, you will be responsible for cultivating strategic relationships and ensuring the development of high-caliber, mission-driven campaigns. 

Compensation: $110,000.00 to $120,000.00 per year, depending on qualifications 

Position type: Full-Time, Exempt, Hybrid 

Location: YMCA Association Office, Tacoma, WA  


  • Medical, Dental, and Vision benefit plan options
  • YMCA paid Life and Long-term Disability Insurance
  • Opportunity to participate in the YMCA 403(b) retirement saving plan. After 2 years of Full-Time employment, the YMCA will contribute 8% of your monthly earnings
  • Accrual of 15 days of paid vacation (vacation accruals increase with years of service)
  • 8 paid Holidays/Floating Holidays per year
  • Paid Sick Leave accrued at 1.23 hours for every 40 hours worked per year
  • Employee Assistance Plan (EAP), Digital mental health counseling platform, Wellness program and LifeMart employee discount center
  • Professional training, education and certification opportunities
  • 20% discount on YMCA programs, Child Care services, and merchandise
  • Public Service Loan Forgiveness eligibility for Full-Time employees 

Ignite your Passion, Live the Y Cause, and Join our Team! To apply visit our website at 

The YMCA of Pierce and Kitsap Counties is committed to diversity and inclusion throughout our organization and is an Equal Opportunity Employer - Women/Minority/Veteran/Disabled

  • A commitment to valuing and promoting diversity and contributing to an inclusive working and learning environment.
  • Bachelor’s Degree in a related field or equivalent knowledge, skills, and experience.
  • 5+ years of experience in marketing, preferably with experience in nonprofits and/or in membership growth.
  • 2+ years of experience in project management and developing and tracking budgets.
  • 2+ years of experience managing teams and people.
  • Strong interpersonal skills.
  • Advanced professional judgment in collaborative work and decision making.
  • Experience leading positive team outcomes.
  • Advanced time management, analytical, and critical thinking skills.
  • Knowledge of project management techniques and tools.
  • Excellent written and verbal communication skills for internal and external communications.
  • Solid organizational skills including attention to detail and multitasking skills.
  • Proficiency in project management software tools, data visualization tools, and strong working knowledge of Microsoft Office.
  • Creative and dedicated individual who embraces a diverse and collaborative team.
  • Able and willing to complete online Child Abuse Prevention training on first day, and other online and in-person training as required.
Essential Functions
  • Lead and oversee the strategic and creative marketing teams, providing essential guidance and support to ensure seamless end-to-end planning and execution.
  • Partner with channel and operations marketing teams to build and execute seamless and consistent strategies across all marketing touchpoints.
  • Foster robust relationships with internal stakeholders, leading to continual collaboration.
  • Inspire and establish an innovation mindset that leads to new and novel marketing, advertising, and creative approaches to effectively engage diverse audiences, spanning members, staff, donors, and volunteers.
  • Formulate and execute strategies aimed at strengthening the Y brand within both the membership base and the broader community.
  • Ensure consistent storytelling that advances the Y’s mission and goals.
  • Utilizing strong interpersonal skills and professional judgment to bring teams and groups together in a positive and collaborative way.
  • Collaborate closely with key stakeholders to spearhead and prioritize membership acquisition, retention, and program enrollment initiatives.
  • Employ a diverse array of marketing and advertising skills to bolster membership, operational, and programmatic endeavors.
  • Forge partnerships with local directors and staff to understand and account for local marketing strategies that are tailored to the unique communities that the Y serves.
  • Communicate acquisition, retention, and program strategies and performance metrics throughout the organization.
  • Conduct thorough analysis of market data to propose strategic adjustments aligning with organizational objectives.