Social Media Community Manager (Association Office)

The YMCA of Greater New York is seeking a Social Media Community Manager who will manage the organization’s social media platforms.
Job Description

Salary: $70,000 - $75,000 Annually

The YMCA of Greater New York is here for all New Yorkers — to empower youth, improve health, and strengthen community. Founded in 1852, today the Y serves a diverse population of more than half a million New Yorkers who learn, grow, and thrive through programs and services at our 24 branches. Community is the cornerstone of the Y. Together, we connect active, engaged New Yorkers to build stronger communities.

To help fulfill our mission, we cultivate a culture of learning, leading, and collaboration to enhance community impact. Through our talented staff and “LEAP” career framework (Leadership, Empowerment, Accountability, Personal Growth), we are committed to a people-first approach that fosters trust, inclusion, growth, and development for all.

The YMCA of Greater New York Association Office is seeking a Social Media Community Manager who will manage the organization’s social media platforms. Reporting to the Director of Digital Content and Social Media, the Social Media Community Manager will play a crucial role in driving the YMCA of Greater New York’s consumer engagement strategy through social media. The ideal candidate is a highly motivated, creative, self-starter with excellent communication skills and collaborates well with others.

The YMCA of Greater New York offers a variety of benefits to its staff members including retirement benefits, medical, paid time off, free YMCA membership, and more! Benefit eligibility is determined by an individual’s employment status (i.e., full-time or part-time), tenure and/or the number of hours scheduled to work. Click here for more information.

  • A minimum of three (3) years of professional experience with a background in social media.
  • Excellent interpersonal, verbal, and written communications skills.
  • Possess a deep understanding of social media platforms – Facebook, Instagram, Twitter, TikTok, and YouTube – and know how content and conversation can build and grow a brand.
  • Have a passion and interest in staying on top of the latest trends and topics that matter to New Yorkers and know when to capitalize (or not) on moments in pop culture.
  • Excellent organizational skills, focus, and attention to detail.
  • Adaptable to different working styles, mindsets, and personalities showcasing a willingness to collaborate with all.
  • Design/photography/video editing skills a plus.
  • Willingness and ability to travel to different branches across New York City.
Essential Functions
  • Monitor all YGNY social media channels for comments, tagged posts, and mentions of the Y brand and respond and engage with the community when appropriate.
  • Manage the YGNY social media calendar by inputting post plans and key events into the calendar as directed by the Director of Digital Content and Social Media.
  • Manage day-to-day posting and optimization of content on multiple social media platforms, including but not limited to, Facebook, Twitter, Instagram, LinkedIn, and TikTok.
  • Identify social media accounts and profiles that the Y should follow and engage with the accounts on a regular basis.
  • Identify potential content opportunities – trending themes, pop culture moments, hashtags, sounds, etc. to help drive the Y's content strategy and content planning.
  • Support in the development and creation of social media content – including but not limited to capturing content, providing live social coverage at events, crafting compelling copy, and other duties as assigned in content creation and development.
  • Craft compelling social media copy that aligns with the Y brand voice.
  • Act as a trusted advisor to internal stakeholders looking to optimize their contributions in social media.
  • Work cooperatively with all staff, including attendance in staff meetings to gain a better understanding of the Y’s marketing and communications strategy.