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Member Relations Director
Crossroads YMCA
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YMCA of Greater New York
Member Relations Director
Crossroads YMCA
Under the direction of the Executive Director, the Membership Director is responsible for the overall planning, development, implementation and follow-through of the membership sales and engagement process and providing leadership and direction to the Membership staff for assigned branch. The Membership Director ensures that all membership strategies and procedures are implemented at the branch level and acts as a champion and spokesperson for the GHYMCA membership initiatives in the community.
Bachelor's degree in related field preferred or Equivalent combination of education and experience.
YMCA Team Leader certification preferred.
Previous supervisory experience in customer service preferred.
Excellent computer skills, working knowledge of Excel, Work and Outlook, and understanding of data collection/ability to gather and monitor information.
Demonstrated analytical and critical thinking skills.
Be flexible and be able to multi-task.
Creates a warm and welcoming environment for all who enter the building, communicate and build relationships with members
Leads Membership team with positive, ‘can do’ attitude, ensures policies and procedures are followed and creates opportunities to increase staff engagement
Fosters a climate of innovation and engagement, ensuring that all sales and net activity goals are met
Implements strategies that support the recruitment of new members and retention of current members and meet related goals
Acts as lead for member value-added Child Watch service areas which enhance and have a positive impact on member satisfaction
Recruits, hires, trains, supervises, provides professional development opportunities and when necessary, terminates all Membership staff, provide supervision to other staff as needed (i.e. Child Watch or Amazing Kids)
Develops and maintains budget, monitors expenses and generates reports as needed
Manages financial assistance budget, reviews and approves financial assistance awards.
Monitors payroll expenditures and ensures that they are within budget, takes appropriate steps to address issues as identified
Identify membership trends, provide solutions to improve collections
Develops and implements membership sales and retention plans, including marketing and promotion
Utilize software systems to set up programs, run and analyze reports
Resolve member complaints in a positive and expedient manner
Monitor member satisfaction via surveys, recommend/implement changes to increase satisfaction ratings
Ensure proper signage/marketing/branding
Develops and distributes all membership communication and marketing pieces in accordance with Association guidelines
Implement and monitor branch social media platforms in accordance with Association guidelines
Represents the GHYMCA in business and community groups, develops working relationships with local business/community groups
Develops and implements recognition program for members
Develops and implements processes and procedures to ensure high quality customer service
Prospects, secures and services Corporate memberships
Plan and attend new member acquisition and current member retention events
Plan and organize team meetings
Coordinate/participate in fundraising activities
Final approval for any membership refunds
Act as Director on Duty as assigned
Attend meetings as assigned
Other related duties as assigned
Ability to walk, stand, and sit (including on the floor) for long periods of time.
Must be able to lift and/or assist children up to 30 pounds in weight.
Visual and auditory ability to respond to critical situations and physical ability to act swiftly in an emergency.
Must be able to use office equipment
Must be able to travel via privately maintained vehicle within service area