Association Digital Marketing Specialist

YMCA
Salary
$44,150.00
$55,188.00
How to Apply
Apply Online
Resumes Accepted Until
The Association Resource Office is looking for a dynamic individual for this role!
Job Description

The Gateway Region YMCA is one of the leading nonprofit charitable organizations in the St. Louis metropolitan region, with a focus on nurturing the potential of every child and teen, improving health and well-being, and supporting and serving our neighbors. For more than 170 years, the Y’s mission has been to put Christian principles into practice through programs designed to build healthy spirits, minds and bodies for all. We do that by being the center of communities, serving more than 260,000 individuals annually through 25 traditional Y facilities located in St. Louis City, eight Missouri counties and six Illinois counties, as well as YMCA Trout Lodge and YMCA Camp Lakewood, the YMCA Community Development Branch, and our Washington University Campus Y Branch. We aspire to be a safe place by promoting belonging for all. We are a growing and exciting organization where you can flourish, and we would love for you to join us!

Qualifications
  • Bachelor's degree in digital marketing, communications, marketing, or a related field preferred, or equivalent education and experience. 
  • Experience in social media management, digital content creation, or related work preferred. 
  • Hands-on experience creating and scheduling content across major social media platforms (Instagram, Facebook, TikTok). 
  • Basic video capture and editing skills; experience with mobile videography a plus. 
  • Familiarity with website content management systems (CMS), preferably Drupal or similar platform, a plus. 
  • Familiarity with digital signage platforms (e.g., Navori) a plus. 
  • Working knowledge of Canva and/or Adobe Creative Suite. 
  • Willingness to learn and effectively utilize AI-powered tools to support content creation, scheduling, and workflow efficiency. 
  • Strong written and verbal communication skills with exceptional attention to detail. 
  • Ability to manage multiple ongoing tasks, meet deadlines, and work both independently and collaboratively. 
  • A positive, proactive attitude with a willingness to learn new tools and platforms.
Essential Functions
  • Create and schedule social media content across association platforms, in alignment with content themes and campaign priorities set by the Senior Director of Digital Marketing & AI Strategy, and in close day-to-day collaboration with the Senior Digital Marketing & Communications Manager. 
  • Write clear, on-brand copy for social media posts, website content, email content, and digital signage. 
  • Monitor and respond to social media comments, messages, and reviews in a timely, on-brand manner, escalating sensitive issues as needed. 
  • Capture and edit social media videography, including short-form content for branch and association-level campaigns. 
  • Execute day-to-day website content updates, including page edits, event listings, and content refreshes, under the direction of the Senior Director of Digital Marketing & AI Strategy, working in close day-to-day collaboration with the Senior Digital Marketing & Communications Manager. 
  • Manage day-to-day digital marketing screen content (Navori) across branches, ensuring timely updates and brand consistency. 
  • Support branch digital project requests, coordinating directly with branch staff to deliver content and updates on time and on brand. 
  • Maintain accurate local business listings across platforms, including Google Business Profiles and other relevant directories, association-wide. 
  • Assist with organizing and preparing campaign assets for use across social, web, and email channels. 
  • Working knowledge of Canva and/or Adobe Creative Suite, with the ability to design clean, on-brand graphics for web, social, and digital signage use. 
  • Stay current on social media trends, platform features, and content best practices. 
  • Demonstrate excellent written and verbal communications skills across all internal and external interactions. 
  • Work in close daily collaboration with the Senior Digital Marketing & Communications Manager, who provides content direction, quality review, and day-to-day task coordination. 
  • All other duties as assigned.