Communications Director

Come join our team at YMCA Buffalo Niagara!
Job Description

The Communications Director builds the community’s understanding of the Y’s mission and impact.  The director develops and creates the content for the YMCA’s social media platforms, e-blasts, and newsletters, and coordinates all media and public relations activities.

  1. Bachelor’s degree in public relations, communications or a related field, or equivalent combination of education and work experience.
  2. Minimum of five years of professional leadership experience in a public relations/communications environment.
  3. Broad working knowledge of communications, public relations, journalism, and media relations.
  4. Exceptional oral and written communication skills.
  5. Experience in writing and managing online and social media, including Facebook, Twitter, blogs, and email management systems.
  6. Ability to establish and maintain positive relationships, and to communicate effectively orally and in writing.
  7. An understanding of the Y’s mission and impact is preferred.
Essential Functions
  1. Implements YMCA Buffalo Niagara's marketing and communication plans.
  2. Develops and creates the content for the YMCA’s social media platforms, e-blasts and newsletters. Responds to requests and/or concerns delivered via the website to ensure positive communication with the general public.
  3. Develops and maintains external media relations. Coordinates all media and public relations activities.
  4. Develops pitch stories, press releases, etc. that showcase the YMCA’s mission and impact. Monitors press coverage and impact.
  5. Determines the content for the Annual Report, writes Annual Report articles, and writes copy for all promotional pieces.
  6. Creates and launches press releases.
  7. Develops and implements the crisis communication plan. Identifies public relations issues as they emerge and reacts appropriately.
  8. Develops and implements public relations plans for special events including the annual meeting, Turkey Trot, Healthy Kids Day, and other events.
  9. Updates and maintains YMCA Buffalo Niagara website.
  10. Manages the YMCA brand and ensures compliance with branding standards across the organization.
  11. Serves as a member of YMCA leadership and supports the overall objectives of the YMCA.
  12. Carries out other tasks as assigned.