Sr. Program and Membership Director - Brooks YMCA

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Job Description

Leads the overall member experience in own branch by driving sales, retaining members and creating an overall exceptional member experience. Oversees the membership, family programs/kidzone, and sports departments to ensure the highest level of customer service to meet members and community needs. Where needed, also serves as the Advisory Board liaison and the direct contact when the Executive Director/Associate Executive Director is unavailable.


1. Bachelor's degree in business, sports, recreation, a related field, or equivalent.

2. 5 or more years of management experience, preferably in a YMCA or other not-for-profit agency.

3. Ability to direct assigned operations including revenue generation, volunteer development, supervision of staff, development and monitoring of budgets, marketing and public relations, and program development.

4. Prefer knowledge of, and previous experience with, diverse populations.

5. Ability to establish and maintain collaborations with community organizations.

6. Demonstrated ability to define, refine and implement sales processes, procedures and policies.

7. Experience managing staff and contributing toward the development of department strategies.

8. Strong analytical, problem-solving, and collaboration skills.


Physical Demands:

Sufficient strength, agility and mobility to perform essential functions and to supervise program activities in a wide variety of indoor and outdoor locations.


Essential Functions


  1. Directs and supervises year–round program activities to meet YMCA objectives and promotes YMCA core values. Expands family programs and youth sports within the community in accordance with strategic and operating plans.
  2. Develops and directs high quality member engagement strategies and programs which support assigned branch’s mission, goals, and strategies.
  3. Maximizes revenue growth for own branch through the identification, development, implementation, and ongoing maintenance of membership growth and service programs.
  4. Cultivates, manages, and monitors assigned operating budget to meet or exceed targets.
  5. In conjunction with direct manager, establishes long-range plans for the expansion of engagement strategies and related to membership in harmony with overall YMCA objectives.
  6. Develops, directs, and analyzes programs and retention strategies for maximum member satisfaction and retention. Identifies best practices and process improvements in attracting and retaining members. Establishes an environment that ensures all member experience team members are aligned with goals, objectives, and association values.
  7. Recruits, hires, trains, coaches, and develops employees. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
  8. Ensures that KidZone has adequate staff at all times, securing substitutes when necessary.
  9. Develops and implements structured plan for KidZone.
  10. Serves as a member of Association Operations Team, supports the overall objectives of the YMCA, and participates in all special events and activities.
  11. Recommends adjustments to the budget to assure a balanced operation and submits reports on current operations.
  12. Works collaboratively with community resources to educate, profile, and build relationships.
  13. Performs other duties as assigned.


NOTE: This job description reflects management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.


Cause-Driven Leadership Competencies


Influence:Serves as a community leader building collaborations based on trust and credibility to advance the Y’s mission and goals.

Relationships: Builds and nurtures strategic relationships to enhance support for the Y.

Innovation: Involves members and community in the development of programs and activities.

Developing Others:Provides tools and resources for the development of others.

Decision Making: Integrates multiple thinking processes to make decisions.

Quality Results: Assigns clear accountability and ensures continuous improvement.