Marketing & Communications Director

Strategic Leadership

• Develops and implements the YMCA’s Annual Marketing & Communications Plan, aligning all efforts with enrollment, fundraising, and community impact goals.
• Serves as brand steward, ensuring consistency and compliance with Y-USA brand standards across all materials and messaging.
• Partners with the leadership team to position the Y as a visible, inclusive, and values-driven community organization.

Cross-Department Collaboration

• Partners with the Senior Operations Leader (VP of Operations) to market programming across all departments, ensuring alignment with seasonal offerings, branch priorities, and member engagement strategies.
• Works closely with the Director of Philanthropy to plan, promote, and execute key events and campaigns, including donor appeals, recognition events, and community outreach initiatives.
• Collaborates with program, membership, and wellness directors to develop marketing materials and campaigns that support recruitment, retention, and engagement goals.

Social Media & Digital Content

• Oversees strategy, content creation, and daily posting for all YMCA social media channels, tailoring content to each audience and platform.
• Captures photos and video at programs and events to support real-time and long-term storytelling goals.
• Tracks analytics, adjusts campaigns based on performance data, and maintains a proactive posting schedule.

Website & Email Communication

• Manages daily website updates, SEO, analytics, and seasonal content refreshes.
• Develops and distributes email newsletters and announcements to members and stakeholders, supporting program promotion and urgent communication needs.
• Acts as the primary communication contact during snow emergencies, closures, and power outages, including evenings and weekends when needed to ensure timely updates to members and staff.

Event Marketing & Visibility

• Attends YMCA events across all branches to provide onsite communications support, capture stories, and ensure brand alignment.
• Designs signage, registration materials, event promotion, and follow-up communications.
• Supports event logistics and planning in partnership with internal teams, especially during fundraising or major member engagement events.

Media & Public Relations

• Builds and maintains relationships with local media and community partners.
• Prepares and distributes press releases, media kits, and news stories to expand the YMCA’s visibility.
• Supports the CEO and leadership team in public relations and crisis communication responses.

Administrative & Supervisory Responsibilities

• Develops and manages the annual marketing budget.
• Supervises interns, contractors, and creative vendors as needed.
• Reports monthly performance metrics and adjusts plans based on insights.