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At the Y, we strive to live our cause of strengthening communities with purpose every day.
Job Description
The Marketing and Communications Director builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies. This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living, and social responsibility.
Qualifications
- Bachelor’s degree in marketing, advertising, communications, public relations or related field preferred or equivalent combination of education and experience.
- Two to four years’ professional experience in marketing and/or communications preferred.
- Computer proficiency in Microsoft Office Suite, graphic design, social media and web design. Familiarity with Publisher, Adobe Acrobat, Photoshop, Drupal, and Vertical Response preferred.
- Must have excellent written, verbal, and interpersonal communication skills with the ability to explain information to diverse groups and the ability to handle media inquiries.
- Demonstrated experience in both designing and writing copy for marketing materials.
- Ability to successfully multitask.
- YMCA Leader Certification preferred.
Essential Functions
- Develops strategy, sets goals and manages annual plan progress for the marketing and communications department. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
- Collaborates with YMCA staff and board in the creation of an annual outreach & communications plan that uses a diverse mix of promotional approaches to increase visibility in Utah communities, participation in YMCA programs, support from current and potential donors and engagement with current and potential partners/collaborators.
- Designs, produces, and distributes marketing materials and program information necessary to promote YMCA programs in accordance with marketing plan.
- Establishes contacts with media representatives. Schedules radio, news, billboard, and other media opportunities. Writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both print and electronic).
- Acts as the Association’s Brand Advocate which involves overseeing and monitoring content presented in all Y marketing materials and ensuring use of the YMCA brand.
- Prepares marketing templates and tools and trains YMCA staff on marketing tools and brand usage guidelines.
- Responsible for the web content and creation of branded content in key areas of the Association’s website and social media outlets.
- Uses various channels of communication to expand the YMCA’s outreach, increase visibility in Utah communities and improve brand recognition. Spread awareness of the positive impact of YMCA programs and services in Utah. Utilize communication strategy to motivate support donor support and influence potential partners/collaborators.
- Leads assigned aspects of fundraising campaign events. May help to plan and coordinate special events in conjunction with the fund development department.
- Oversees the production of marketing materials (direct mail, email, social media, press releases, print and online advertising) used in outreach to a variety of audiences (including potential customers, parents, partners, YMCA staff, volunteers, collaborators, and funders.
- Develops, monitors, and administers annual marketing budget and maintains a positive fiscal position.
- Other related duties as assigned.