Healthy Living Director

As a Healthy Living Director you essential component to assisting individuals with behavior change as they engage in a healthier lifestyle.
Job Description

As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community. As a key member of the Leadership Team, the Healthy Living Director will provide extraordinary customer service, communications, and programming to current and prospective YMCA members. You will be responsible for the development, implementation, administration, growth and evaluation of effective, innovative and safe aquatics, healthy living and sports programs. You will build new relationships with members that move along a continuum from a causal connection to a committed level through increased engagement. The Healthy Living Director will also supervise/lead Healthy Living Advocate, Personal Trainers, Small Group Training, Group Fitness, Special Events, and agreed-upon Wellness programming at the branch and beyond, depending on the candidate's experience in this area. The Healthy Living Director will also oversee the Sports and Wellness Coordinator. 

MISSION DRIVEN: Upholds the Mission of the YMCA, and demonstrates behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature Healthy Living Director

SUPERVISION: Leads, coaches and mentors a high-performing and engaging Aquatics, Sports, and Wellness Departments. Ensures staff are achieving metric targets and producing meaningful qualitative results. Provides leadership in the daily operations of the branch. Communicates across departments to inspire member focused culture that results in increased member retention.

• Healthy Living Advocates: 5 part-time specialists dedicated to the well-being of our members and staff

• Personal Trainers: 2 part-time Personal Trainers dedicated to results oriented programming

• Group Exercise Instructor:19 part-time Group Exercise staff delivering fun, safe, effective group fitness classes

• Sports Coordinator: 1 Sports Coordinator ensuring engage in fun and safe physical activity. 


• Develops and manages the Aquatics, Wellness, and Sports operating budgets and meets or exceeds budget targets.

• Responsible for total annual revenue: $100,000 


• Collaborates with membership to implement annual marketing plan to drive new member recruitment. Efforts to include: personal training, group exercise, small group training, Smart Start Appointments, corporate engagement, cross-promotion, tour follow-ups, etc.

• Market private and semi-private swim lessons to outside organizations.

• Market youth sports programming to outside organizations.

• Ensure all program participants are paid in full prior to receiving services. 


• Develops and implements sustainable member engagement strategies with focus on increasing member retention.

• Drives development of innovative and high-quality programs within the Aquatics, Healthy Living, and Sports Department, which supports branch and association mission, goals and strategies.

• Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction. Set the standards for and model exceptional member service.

• Responsible for coordinating and managing aquatics, sports, and wellness communications. In this capacity, the Healthy Living Director collaborates with the leadership team and front line staff.

• Develops and cultivates strong relationships throughout the branch, association and community. 


• Participates in weekly Directors Meetings

• Coordinates quarterly meetings for Wellness Staff

• Coordinates monthly lifeguard in-service

• Coordinates lifeguard certification and recertifications

• Participates in monthly Board meetings  


•Bachelor’s Degree or commensurate work experience in Aquatics, Fitness, Wellness, Healthy Living, or Exercise Science (Preferred)

• Nationally recognized certification in Personal Training, Wellness Coaching, Life Coaching (Preferred)

• Experience/Certification in leading Group Exercise or Small Group Training

• Lifeguard/CPR/First Aid/AED certified instructor within 6 months

• YMCA of the USA Lifeguard Instructor within 6 months

• YMCA of the USA Swim Lesson Instructor within 6 months

• YMCA of the USA Swim Lesson Instructor Trainer within first year

• Previous management experience in recruitment, training, supervision of staff and volunteer groups.

• Must be willing and able to work a flexible schedule, particularly evening and weekend hours.

• Excellent problem solving, organizational, customer service and communication skills. 

• Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff.

• A positive, can-do attitude and the ability to work creatively and independently or as part of a team.

• Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse backgrounds.

• Ability to provide facility tours, travel locally to meetings and stand for many hours at a time.

• Experience supervising and training staff.

• Passionate belief in the Y’s cause of nurturing the potential of all youth, supporting healthy living for all people and finding ways to help and support our neighbors.

• Knowledge of word processing, spreadsheet and database programs.

• CPR, First Aid, and AED certifications must be obtained within 30 days.

• Willingness to obtain necessary certifications to complete job duties.

• MUST be accountable, coachable and able to adapt in fast pace environments.

• Understand and exemplify the YMCA mission “To put Christian Principles into practice through programs and services that build a healthy spirit, mind and body for all.”

• Thrive on serving kids, families, and seniors.

• Have the desire and energy to make a positive impact in the daily lives of people in our community

• Have high ownership and strong work ethics.

Essential Functions

• Maintains a leadership presence at programs. Not expected to be at every single function. Professional look expected.

• Leads continuous improvement efforts focused upon established benchmarks including, but not limited to, the following measures by setting short term and long term agreed upon goal:(Developed with Associate Executive Director and CEO)

• Responsible for developing goals of enrollment for aquatics, sports, and wellness by researching past participant numbers

• Upkeep all certification and maintain records of staff certification

• Responsible for surveying participants and parents of programs

• Meet campaign goal through member/donor engagement. All members must be aware we are a charity

• Supports and participates in assigned aspects of the Annual Giving Campaign

• Accept and complete any assignments as deemed appropriate by the Associate Executive Director and CEO

• Responsible for effective communication between departments

• Participates in the planning of the annual budget 

Cause-Driven Leadership Competencies

Mission Advancement: Reinforces the Y’s values within the organization and the community. Effectively communicates the benefits and impact of the Y’s efforts for all stakeholders. Implements effective systems to develop volunteers at programs, fundraising and policy leadership level. Secures resources and support for all philanthropic endeavors.

Collaboration: Develops strategies to ensure staff and volunteers reflect the community. Builds and nurtures strategic relationships to enhance support for the Y. Serves as a community leader, building collaborations based on trust and credibility to advance the Y’s mission and goals. Communicates for influence to attain buy-in and support of goals. Provides tools and resources for the development of others.

Operational Effectiveness: Integrates multiple thinking processes to make decisions. Involves members and community in the development of program and activities. Ensures execution of plans. Institutes sound accounting procedures, investment policies and financial controls. Assign clear accountability and endures continuous improvement.

Personal Growth: Fosters a learning environment embracing diverse abilities and approach. Creates a sense of urgency and positive tension to support change. Anticipates challenges that can sidetrack or derail growth and personal learning. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.