Frost Valley YMCA
Palm Beaches Metropolitan YMCA
Gaston County Family YMCA
Provides guidance, materials, and support for promotion, sales, marketing and retention for membership, and all Y programs, activities, special events and philanthropy. Serves as webmaster and electronic communications expert. Trains staff in the use of marketing and communications tools and strategies. This position reviews and approves all flyers, signage, and social media posts for the association. This position finds, prepares, and submits grant applications and reports. Develops, implements, and tracks fundraising campaigns.
Degree in integrated marketing, communication technology, new media, or comparable work experience. Pass a comprehensive background check. Experience in grant writing and reporting and experience in non-profit financial development.
•Experience in website content management
•Ability to create a comprehensive marketing plan for multiple departments with team input.
•Assist in implementing an annual strategic and tactical marketing integrated communications plan, consistent with the Y’s brand and voice, to build and inform target audiences, as well as to promote local campaigns and events.
•Approves and distributes press releases and print material for marketing purposes.
•In collaboration with branch and association staff, reviews and approves high-quality marketing and communications materials and templates to support Y’s programs and services.
•Maintains media contact list.
•Serves as Webmaster and eCommunications expert in collaboration with branch and association staff keeps websites current and relevant, ensuring ease of use and access, expanding electronic marketing and communication tools.
•An expert in identifying, implementing and working with the latest marketing technologies, enterprise application, bringing integrated multi-phased marketing efforts to life and achieving goals.
•In-depth knowledge in effective use of major social media platforms and analytics
•Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, and data mining and analysis
•Articulate, prioritize, lead and implement a future vision for the digital space that aligns marketing technology with strategic goals, improves processes and performance, streamlines technology, and crafts new digital business models.
•Capture and report on digital metrics such as Google Analytics
GRANT EXPERIENCE/TRACK & REPORT:
•Successful track record writing for local foundations, regional, state, and federal government grants, including familiarity with Oregon-based funders.
•Assist with annual department Strategic Funding Plans.
•Prepare grant proposals.
•Working in conjunction with grant applicants and serve as a point of contact on the status of inquiries, proposals in process, and grants approved.
•Competency creating project budgets and expense report.
•Write grant narratives and budget submissions.
•Prepare grant proposals and formal applications to meet established due dates.
•Prepare grant reports and data share-outs to meet established due dates.
•Very detail-oriented, organized and accuracy-driven.
•Prepare grant-related correspondence.
•Experience in planning, training and implementing fundraising campaigns.
•Demonstrate experience in producing campaign materials.
•Experience in scheduling solicitation calls and conducting follow up and stewardship.
•Managing all digital properties (web, email, social, mobile) to coordinate with branch- specific campaigns and initiatives.
•Maintain donor database.
•In collaboration with the CEO and Annual Campaign Committee Chair, plan, manage and implement association wide annual campaign initiatives around improvement of donor retention, member giving, online giving and board/staff campaigns.
•Identify, cultivate and secure donor prospects for the annual campaign, with annual fundraising goals developed.
•Under the direction of the CEO, work closely with volunteers and staff in the planning and implementation of the overall annual support campaign, developing an annual written plan to meet goals.
•Manage campaign reporting, evaluate progress towards goals, prepare periodic reports on fundraising and present to the volunteers and staff; recommend revisions to the fundraising plan, as needed, to meet goals.
•Ensure annual campaign donor acknowledgement, stewardship and public recognition.
•Maintain and enhance the association relationship with annual campaign major gift donors and provide all required reports and data annually.
•Develop the annual materials and communications for the Annual Campaign
•Plan and implement a schedule of annual campaign trainings for staff and volunteers.
•In coordination with CEO, plan and implement all annual campaign events, such as Annual Campaign Essentials, Campaign Planning Day, Kickoffs and Celebrations
•Plan and implement annual recognition event(s)
•Plan and implement all association wide annual campaign related initiatives.
ACCURACY/ATTENTION TO DETAIL:
•Ability to review, create and write reports, flyers and correspondence.
•Excellent grammar with written, verbal and communication skills
•Ability to handle multiple tasks with strong follow-up skills and high attention to detail.
•Proof reads and approves YMCA communication for grammar, content, branding compliance, and consistent messaging
•Excellent written, verbal and visual communication skills including ability to compose content, write and edit compelling stories, draft statements of work, scope of service and complex business correspondence.
•Set, manage, report, evaluate and achieve analytics benchmarks and goals.
•Translate internal and external consumer data into actionable insights.
SELF DIRECTED, TEAM PLAYER:
•Excellent interpersonal, analytical and organizational skills, capable of working effectively with board members, staff members, volunteers, consultants and donors/prospects.
•Ability to work independently and as a member of a team.
•Interested in contributing to the mission, voice and culture of the Grants Pass YMCA.
•Attend staff, committee and board meetings and training's as required and complete all on-line training's which include keeping current on new creative development programs
•Serves as YMCA Brand Advocate and assures Y Standards are maintained.
•Upholds YMCA policies for safety, supervision, mandated reporting and risk management.
•Organize and assist with special events, as needed.
•Provides staff support for marketing branch programs and material.
•Coordinates with YUSA on all National Initiatives
•Supports and encourages application of YUSA Best Practices
•Maintains positive vendor relationships.
•Proven ability to be an innovative, creative, proactive and self-directed team player who works in a fast-paced environment and meets deadlines.
•Ability to effectively communicate with staff members at all levels.
•Manage external partners/vendors to ensure alignment with project expectations.
•Contribute to and maintain a professional work environment by demonstrating integrity, promoting teamwork, and fostering positive communication.
•Serve as an exempt staff member to the Grants Pass Family YMCA, performing those duties as assigned by the CEO
•Actively and enthusiastically support the branch and association goals and directions through effective completion of tasks and verbal display to peers, staff, members and guests.
•Serve as a member of the branch management team performing specific duties that support the overall success of branch operations.
•Communicate information promptly to all branch leadership and departmental staff.
•Attend applicable training and conferences to further professional development.
•Strong written and verbal communications skills
•Ability to work well under pressure and meet deadlines.
•Able to demonstrate time management and assume responsibility for accuracy and timeliness of work product.
•Schedule: Available to work evenings and weekends
•Strong knowledge of and interest in new technology, social media, marketing and communications.
•Proficient knowledge of Microsoft Office, WordPress, Adobe Acrobat, InDesign, Google Analytics, Canva, e-mail preferred and the ability to quickly learn other software programs.