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As a Cause-Driven leader, the Senior Executive Director of Healthy Living is responsible for the execution of the Association's Strategic Plan as it relates to fitness, wellness and community health. This position provides operational leadership and oversight for all Y healthy living initiatives including Y family center fitness floor operations, group exercise, personal training, nutrition, and chronic disease prevention. This position provides strategic and thought leadership by leveraging technical expertise to steer programmatic development, associate training, space utilization and equipment selection. Additionally, the Senior Executive Director is responsible for implementing the Y’s Health Equity Strategy and stewarding partnerships with hospitals, universities, healthcare providers, foundations, and the business community.
The Senior Executive Director leads the team of Regional Fitness Directors who have direct responsibility for fitness operations within Y Family Centers (fitness floors; personal training; group exercise services including indoor, outdoor, water fitness, and virtual programs). This position provides inspirational leadership that relentlessly provides a consistent superior member experience yielding high member retention.
EDUCATION
Bachelor's Degree or equivalent experience in the Health and well-being field.
Nationally recognized certification (ACE, AFAA, ACSM, NETA, CHES, CHW or equivalent) in Personal Training, Group Exercise, Health Education, and/or Community Health
EXPERIENCE
Five or more years of management experience with a strong commitment to the Y philosophy and values and significant experience in nutrition and exercise programs.
Experience in member service & engagement and quality management.
Multi-site management experience required.
SKILLS
Extensive knowledge of group exercise and the fitness industry.
Indoor & Outdoor Group Exercise
Water Fitness
Virtual Group Exercise
Personal Training/Small Group Training
Fitness Floor
Oversight of Scheduling
Utilization of participation data to analyze trends and gaps with solution-driven execution for general and seasonal schedule revisions
Applies programming strategies to positively affect member retention
Expansion of overall Group Exercise services
Calculated and systematic new class and/or genre implementation
Quarterly Launch planning
Personal Training and Small Group Training client schedules
Fitness floor associate schedules
Managing and facilitating substitute protocol
Instructor Training Compliance and Quality Control
Compliance with certification, CPR/1st Aid requirements, and standards of delivery
Bi-quarterly evaluations, instructor feedback/coaching
Performance management/reviews
Educational in-services and annual rally for instructors/trainers
Cross-Functional Collaboration
Monthly/bi-monthly feedback loop with Executive Directors/Operations Directors for space utilization and member feedback; regional/group, individual as needed
Facilitate cross-department education -membership/fitness as needed
Social media engagement
Community Health & Health Equity
Implements and evolves the organization’s healthy living strategy
Lead the organization’s health equity strategy, focusing on initiatives that promote health equity within the community
Coordinates each region’s community health needs assessment
Supervise the Community Health Workers program, ensuring its alignment with the overall health equity goals and community needs.
Strategic Partnerships
Cultivate and nurture strategic relationships with organizational and healthy living partners
Identify and engage prospective partners to enhance community health initiatives
Establish and execute Memorandums of Understanding (MOUs) with partners
Data-Driven Prevention Interventions
Leverage data analysis to develop and implement evidence-based prevention interventions
Interpret data insights to enhance the effectiveness of community health programs
Develop a system for tracking outputs and outcomes data for community health initiatives
Other duties as assigned