Content Specialist

At the YMCA of Western North Carolina, we look for individuals passionate about giving back to the community and helping people. 
Job Description

As the YMCA of WNC’s Content Specialist, you’ll tell stories that inspire people to take action for themselves and the greater good. The Y has a wealth of stories to discover, and you’ll use words, photos, and video to craft them. In the space of a single day you could interview second graders learning water safety, cancer survivors regaining strength, and community members getting free produce at our mobile food markets. The ideal candidate is a talented communicator who’s outgoing, empathetic, and genuinely curious. Join a team of dedicated professionals.


Any combination of education and experience equivalent to:

 ·         Minimum of two years of professional marketing and communications experience, preferably with content creation on a variety of social media platforms

    ·         Bachelor's degree in journalism, marketing, communications, English, or a related field

 Knowledge, Skills, and Abilities

·         Spanish speaker preferred

·         Exceptional oral and written communicator with strong copywriting and video production skills

·         Highly sociable, outgoing, and curious

·         Able to produce high-quality work at a quick pace on tight deadlines

·         Creative and innovative thinker with ability to add value to team discussions and planning sessions

·         Strong analytical, problem-solving, and strategic thinking skills

·         Ability to work under pressure while balancing multiple priorities and competing deadlines

·         Ability to work with and for others; has professional communication skills for interacting with a variety of audiences

·         Strong technical skills and familiarity with social media platforms, including Facebook, Instagram and LinkedIn; proficient with social media management and scheduling tools

·         Working knowledge of Microsoft Office Suite, Adobe Creative Suite, Sprout Social, and Drupal

·         Models inclusive behaviors and embraces all dimensions of diversity

·         Models YMCA core values of caring, honesty, respect and responsibility

Essential Functions

·         Plan and develop strategies for delivering content and communications across all internal and external channels

·         Create and maintain editorial calendars for content marketing efforts

·         Collaborate with staff association-wide to develop, create, and maintain content to further the Y’s strategic goals

·         Use multimedia (photo, video, written word) to gather, write, and produce compelling stories, blogs, social media posts, videos/multimedia, ads, and other content that drives engagement

·         Support planning and execution of email marketing efforts, including newsletters, program messages, and donor communication

·         Create messaging that showcases the impact of Y programs in multiple communities; effectively tell the Y story to increase awareness and position the Y as a leading nonprofit, charitable, and community organization

·         Assist with media relations and public relations efforts

·         Follow and model editorial standards and best practices, including providing writing and proofreading support

·         Ensure that all dimensions of diversity are represented in content produced

·         Adhere to YMCA brand standards for voice, text, and imagery

·         Assist as needed with YMCA functions and special events

·         Other duties as assigned