Marketing Program Manager Health and Wellbeing

The YMCA of Pierce and Kitsap Counties is seeking a Marketing Program Manager to help support our health and wellbeing programming.
Job Description

As a Marketing Program Manager, you will lead all Healthy Living, Health and Wellbeing, Adult Sports, Virtual, Aquatics, and Teen and Program Registration marketing and communications campaigns alongside the Y’s ongoing advancements in fitness, wellness, online engagement, and guiding people to reach their full potential.

The ideal candidate will have relevant experience managing a spectrum of programs, particularly fitness, health, wellbeing, and learning and development initiatives. This position is supported by the Marketing and Communications team and works closely with teammates and partners across our organization focusing on the Y’s strategic priorities of member acquisition and retention, customer and staff experience, equity, and philanthropy.

  • 3-5 years of professional, non-internship Marketing and Communications experience with a focus on leading campaigns
  • Exceptional writing, editing, proofreading, and storytelling skills (sample work may be requested)
  • Commitment to valuing and promoting diversity and contributing to an inclusive working and learning environment
  • Experience working with diverse communities (language, culture, race, physical ability, sexual orientation, varying socio-economic statuses, etc.)
  • Proven ability to be collaborative, organized, communicative, innovative, nimble and creative
  • Proficiency in the practical application of MS Office suite, including Outlook, Excel, Word, SharePoint, Teams, and Zoom
  • Proficiency in project management and collaborative systems such as
  • Proficiency with marketing and sales automation systems such as Pardot and Salesforce
  • Ability and willingness to complete online Child Abuse Prevention training on the first day and other online and in-person training as required

Preferred Qualifications:

  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or related field; additional or other applicable education, training, and experience necessary to perform effectively in the position will be considered.
  • Experience in fitness, health and wellbeing, online applications, and/or healthcare
  • Experience in community impact and equity communications planning
  • Experience in crisis communications and reactive messaging
  • Video scripting/production experience
  • Working knowledge of Adobe 
Essential Functions
  • Identify marketing opportunities, synthesize work streams, and develop approaches to appropriately position the YMCA of Pierce and Kitsap Counties to key audiences such as members, YMCA360 stakeholders, healthcare partners, community members, volunteers, and more.
  • Define and execute upon a marketing plan for Healthy Living, Virtual, YMCA360, Adult Sports, and Health and Well-Being programs that connects each program’s goals and milestones to stories and campaigns that increase engagement, enrollment, donations, and advocacy across the Y’s owned and paid channels, platforms, and networks.
  • Advise stakeholders on external and internal communications related to fitness, wellness, sports, health, and community impact.
  • Source and share member and program stories for use across marketing channels.
  • Leverage data to make informed recommendations and decisions about future marketing opportunities.
  • Manage the delivery of projects and marketing tactics in collaboration with team members and program stakeholders to ensure initiatives are successful.