Position: Marketing Manager Department: Development & Marketing Reports to: CEO

Job Description

Under the direction of the CEO and in harmony with the mission and purpose of the established policies and goals of the YMCA, the Marketing Manager is responsible for leading the successful strategy, development and management of multi-channel marketing including, but not limited to online, social, email, text, interactive, platform integration and digital content development. This roll interacts directly with all Department Directors to plan, create and implement strategic marketing plans for all initiatives, events and campaigns.

Qualifications

Qualifications, Skills, Technology, Equipment (tools), and Knowledge Base

· Bachelor’s degree in integrated marketing, communication technology, new media, or relevant field of study preferred.

· Four or more years of successful experience in multi-channel digital marketing, web design and management, analytics, content development with a deep understanding of the intersection of media, marketing, and technology.

· An expert in identifying, implementing, and working with the latest marketing technologies, enterprise application, bringing integrated multi-phased marketing efforts to life and achieving goals.

· Proven ability to be an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines.

· In-depth knowledge in effective use of major social media platforms, analytics, tag management, ad management, a variety of CMS, HTML, Adobe Creative Suite and Microsoft Office.

· Excellent written, verbal, and visual communication skills including ability to compose content.

· Ability to manage multiple tasks at one time.

· Ability to effectively communicate with staff members at all levels.

Essential Functions

Marketing

· Managing all digital properties (web, email, social, mobile) to coordinate with specific campaigns and initiatives.

· Responsible for ensuring brand integrity throughout the physical facility always including proper signage.

· Create, direct, and execute a cohesive strategy and comprehensive calendar for digital marketing, content creation and web management.

· Own and manage content distribution to online channels and social media platforms to increase web traffic.

· Lead the process and work with Department Directors to plan, create, and implement targeted campaigns/events/initiatives in a strategic manner to broaden the local appeal for the Y.

· Serve as the point person for all print and digital content to be properly updated and maintained in a timely fashion. Establish the website as a “go to” resource for all members and staff with real-time content (events, promotions, blogs, etc.).

· Identify, manage, create, and publish high quality digital content including email, video, stories, website, and social media.

· Lead and manage content distribution to online channels and social media platforms to increase web traffic.

· Manage the user experience of the website including site navigation, content development and promotional campaigns.

· Stay up to date on the newest trends, tools, and insights within digital marketing, serve as a marketing technology resource and advocate across the organization to optimize plans based on these insights.

· Articulate, prioritize, lead, and implement a future vision for the digital space that aligns marketing technology with strategic goals.

· Manage annual marketing budget.