Digital Marketing Manager

Continue your Y careeer at a wonderful Y in the beautiful mountains of western North Carolina!  
Job Description

The Digital Marketing Manager is responsible for the YMCA of WNC's websites, social media channels, email marketing, digital advertising, search engine optimization, mobile app support, and photo and video production. The ideal candidate is a digital native with sharp technical skills, a heart for meaningful work, and a desire to create and connect. They are attracted to projects that involve creative thinking, technical expertise, and business pursuits. This individual is able to accommodate technical issues while drafting inventive, original work. The position is based in Asheville, North Carolina and is eligible for hybrid work.

Qualifications
  • Minimum of two years of work experience in communications and digital marketing and/or a bachelor's degree in communications, marketing, digital media, or related field
  • Adaptable to a fast-paced environment with multiple projects and competing deadlines
  • Excellent written, verbal, and presentation communication skills
  • Analytical, data-driven thinker with the desire to innovate
  • Proficient in website management; experience with Drupal 9 a plus
  • Experience with social media content creation and scheduling platforms such as Hootsuite and Sprout Social
  • Experience with email marketing and automation platforms such as Constant Contact, Mailchimp, and Hubspot
  • Proficient with search engine optimization (SEO) and web analytics platforms and tools, including Google Analytics, Google Tag Manager, Google Search Console, and Google My Business
  • Experience with digital and pay-per-click (PPC) advertising, including Facebook Ads and Facebook Business Suite, Instagram, and Google Ads
  • Proficient with Microsoft Office suite and Adobe Creative Cloud tools
Essential Functions
  • website content and structure
  • social media
  • email marketing
  • digital advertising and search engine optimization
  • photo and video production 

BENEFITS

Full-time benefits include medical, dental and vision insurance, group life insurance, and long-term disability paid by the Y. Short-term disability, term life insurance, dependent life insurance, cancer care insurance, and pet insurance are available for purchase. We offer generous paid time off, and an unparalleled retirement plan with an employer contribution of 12% of salary (subject to eligibility requirements). All staff also receive a free YMCA membership, free afterschool childcare and summer day camp, and program discounts, plus professional development opportunities.

OUR CULTURE

The YMCA of Western North Carolinas mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all. We interpret our Christian principles through our core values of caring, honesty, respect, and responsibility.

We bring our mission and core values to life through our culture: We are welcoming: by being open to all. We are genuine: by valuing you and embracing your individuality. We are hopeful: by believing in you and your potential. We are nurturing: by supporting you in your journey to develop your full potential. We are determined: Above all else, we are on a relentless quest to make our community stronger beginning with you.

We strive to create a safe and welcoming environment for people to feel comfortable at seven branch locations in Asheville, Black Mountain, Candler, Hendersonville, and Marion, an overnight camp in Bryson City, and programs serving surrounding areas in western North Carolina.

The YMCA of WNC does not discriminate in employment opportunities or practices on the basis of race, color, faith, gender, pregnancy, national origin, age, disability, sexual preference, gender identity, veteran status, citizenship status, genetic information, or any other characteristic protected by applicable law, except where a bona fide occupational qualification applies.