Marketing Operations Director

Ignite your Passion, Live the Y Cause, and Join our Team!
Job Description

As the Marketing Operations Director, you will be responsible for leading the successful development of strategy and management of digital platforms including, but not limited to, online, mobile, social, email, text, search, display, interactive, platform integration, and digital content development. You will use digital platforms to advance the Y’s cause and strategic priorities of member experience, program and staff experience, community building and philanthropy.

Starting Wage:  Up to $125,000 annually - DOE

Hours: Full-Time-Exempt - 40 hours per week This is a hybrid/remote position.

Benefits: As a Full-Time employee, you and your family will be supported with a competitive and comprehensive benefits package. Below you can view some of the highlighted perks of working with the Y!

  • All YMCA employees receive 50% off YMCA Child Care
  • Medical/Dental/Vision plans
  • Paid Time Off (PTO)
  • Family YMCA Membership
  • 20% YMCA program and merchandise discounts
  • Retirements Savings Plan
  • Discounted Phone Plans
  • Employee referral bonus program
  • Employee Assistance Plan (EAP)
Qualifications
  • Bachelor’s degree in integrated marketing, communication technology, new media or related field or equivalent knowledge and experience.
  • Eight years of successful experience in full stack, multi-channel digital marketing, web design and management, analytics, and demand generation.
  • Deep experience with campaign and experiential marketing that brings expert understanding of the intersection of offline and online user experiences.
  • Robust knowledge of content development with an ability to collaborate with copywriters and marketing communications to elevate all forms of media, marketing, and technology.
  • Proven ability to be an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines.
  • In-depth knowledge and effective use of major social media platforms to build community engagement, multi-center ambassadorship, and (DEI)
  • Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, and data mining and analysis.
  • Experience analyzing and using data to inform decisions. Strong analytical and problem-solving skills.
  • Experience with Pardot, Marketo, HubSpot, or other demand generation platforms. Preferred experience with Salesforce.
  • Experience managing, budgeting, and testing all paid digital advertising, including display and search; establish partnership with digital experience team to elevate organic SEO on web assets.
  • Deep understanding of demand generation, UX, and UI on app-based and other digital platforms, channels, and social networks.
  • Ability to draft statements of work, develop RFPs, scope of service, and complex business correspondence in the evaluation of new tools and systems.
  • Commitment to valuing and promoting diversity and contributing to an inclusive working and learning environment.
  • Able and willing to complete online Child Abuse Prevention training on the first day, and other online and in-person training as required.
Essential Functions
  • Develop, prioritize, articulate, and lead the implementation of a future vision for digital space that aligns marketing technology with organizational strategic priorities, improves processes and performance, streamlines marketing communications operations, and crafts new digital business models.
  • Develop tools, provide support, document processes, and train staff to increase the competencies of internal teams and resources who interact with digital platforms.
  • Manage external partners to ensure alignment with project expectations, in collaboration with finance and information technology teams.
  • Identify, manage, create, and publish high-quality digital content including email, video, story banks, website, and social media.
  • Work collaboratively with the marketing communications team to ensure brand and voice consistency.