Marketing Manager

Be a part of something Greater and help tell the YMCA of Greater Hartford story!
Job Description

Responsible for managing all aspects of the GHY’s digital and social media presence, as well as maintaining a free flow of information between all of the branches/camps, the Association office, and external marketing partners to help ensure successful marketing and public relations and support the implementation of the Marketing & Growth strategy.

Qualifications

1.   Bachelor’s Degree in related field and two years related experience preferred, similar combination of education and experience will be considered.

2.   Experience working with YMCA preferred.

3.   Must be proficient in Word, Excel, Powerpoint, and all social media platforms.

4.   Experience maintaining a website.

5.   Excellent communication skills, with demonstrated ability to collaborate with others and interact with a diverse group of individuals at all levels.

6.   Speed and resourcefulness in collecting content from branches, camps, and departments.

7.   Ability to attend events outside traditional Monday – Friday workweek and normal business hours.

8.   Well organized and self-directed. 

PHYSICAL JOB DEMANDS:

·         Ability to use a keyboard and other office equipment

·         Ability to read, write, and communicate

·         Ability to sit for long periods of time

·         Access to transportation for periodic traveling to branches

Essential Functions

1.       Work with the branches/camps to successfully implement the Marketing Growth Strategy Playbook tactics.

 

2. Serve our diverse communities equitably and act with an inclusive, anti-racist lens at all times; promote a bravem respectful culture at the Y. 

3.       Collect data from the branches that demonstrate marketing success. Identify gaps and recommend remedies.

4.       Work in partnership with the external marketing team to determine marketing needs for branches and camps.

5.       Develop and deploy marketing and social media campaigns.

6.       Implement social media opportunities to support association strategies including content creation, image requests, and publishing.

7.       Train branch staff in use of social media platforms.

8.       Develop association-wide social media calendar.

9.       Develop and maintain creative development schedules, establish deadlines, and manage the process to ensure projects stay on schedule.

10.    Serve as webmaster to creatively manage, develop, and maintain Association website, following all guidelines and branding. Collaborate with branches to develop and maintain branch pages on website with current and accurate information.

11.    Collect and maintain marketing and membership data and information, analyze data to inform decision making and ensure that our resources are being used effectively.

12.    Participate in establishing policies and procedures related to website, intranet, and branch content.

13.    Develop, build, and manage the asset repository system for GHY.

14.    Other related duties as assigned.