Public Relations and Communications Director

In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.  
Job Description

Under the supervision of the Executive Director of Marketing, the Public Relations & Communications Director plans, organizes, directs and evaluates the public relations and communications functions in order to achieve and maintain favorable public awareness and support of the Valley of the Sun YMCA.  Develops relationships and works directly with media outlets on stories that support the Y.  Provides counsel to branches on the Public Relations aspects of programs, events, mission, brand, services and policies. Works directly with CEO and other senior-level staff on a variety of projects including, board communication, staff, member and donor communication and strategic planning.

Qualifications

1.    Minimum experience of two (2) years in public relations or communications.
2.    Bachelor’s degree in public relations or related field.
3.    Possess superior writing and editing skills.
4.    Expertise in planning and project management.
5.    Excellent verbal and written communication skills.
6.    Exceptional interpersonal and problem-solving skills.
7.    Experience or knowledge with Muck Rack or other PR software.

Essential Functions
  • Establishes and maintains communications goals and objectives.
  • Creates and implements a communications plan for YMCA volunteers, community leaders, donors and legislators that present the mission, brand, strategic goals and objectives.
  • Works directly with senior-level leadership on newsletters, letters, emails, strategic plans and other communication.
  • Serves as an advisor to the association management on public relations aspects of programs, services and policies.
  • Develops and disseminates newsletters and other communications tools.
  • Works with media members to effectively communicate accurate, relevant information about all YMCA activities and broad public concerns.
  • Consistently use such tools as media releases, media alerts, media kits, public service announcements, media events and photography to present the YMCA to the media and the community.
  • Maintains current media database to include all forms of print and electronic media, rosters, deadlines, contacts, cultivation activities and target markets.
Cause-Driven Leadership Competencies

·       Critical Thinking & Decision Making

·       Innovation

·       Program/Project Management