Membership Director

Are you driven by results and have proven experience meeting sales goals?  
Job Description

Are you driven by results and have proven experience meeting sales goals?  Do you want to translate this experience into helping your local Ipswich YMCA engage more members?  This may be the job for you! 

As the Membership Director you will help lead the membership team by implementing comprehensive sales and retention strategies that will engage current members and inspire non-members to join our organization and extend the reach of our mission. Day to day you will oversee and support the sales and customer service team, focusing on identifying leads, closing sales, enrollment and member support. You will conduct high quality tour experiences, introducing potential members to our community, mission, and values. On a monthly basis you will meet with association sales advisor partners and collaborate on strategies that will actively engage a variety of member demographics, meet the needs of the community and increase new memberships. You will act as the leader and face of the membership department driving sales and ensuring member satisfaction. 

To thrive in this position you have proven success in implementing sales strategies, closing sales and meeting sales targets. You have exceptional knowledge of customer service techniques and strong relationship building skills. To be successful in this role, you are courteous and authentic in nature and work efficiently in a fast-paced environment.  This is the ideal position for someone who enjoys setting and achieving goals, is results-oriented, and is looking to be part of a new and impactful YMCA venture.

  • BA/BS in Business or related field

  • Experience with Sales Tracking and Management software (Salesforce knowledge preferred)

  • In anticipation of the mandate relative to covid-19 vaccination for federal employees, this position requires proof of vaccination or medical/religious exemption 

The YMCA is committed to a policy of nondiscrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religious creed, protected genetic information, national origin, ancestry, sex, sexual orientation, gender identity, age, disability, or veteran's status.

Essential Functions
  1. Works in collaboration with Association Membership Sales Team to implement membership sales and retention strategies; ensuring focus on local tours, enrollment, onboarding, retention and member support and engagement.
  2. Ensures YMCA mission remains at the forefront of all sales activity, ensures equal access to our YMCA, ensuring affordability with financial assistance when appropriate.
  3. Leads onsite membership sales and recruitment to initiate and retain a high rate of current and new members by developing and implementing both local strategies and participating in association-wide initiatives.
  4. Maintains strong collaborative relationships with the association sales team to ensure high quality customer experience, membership growth and engagement.
  5. Stewards community relationships including but not limited to community and social media engagements, event participation and continued correspondence and follow-up with potential members with the purpose of engaging more members in our cause.
  6. Conducts high quality tour experiences for potential members with the goal of converting a significant portion of those participating in tours into memberships including drop-in tours and tours scheduled in collaboration with Association Sales Team.
  7. Supports direct service team at the welcome center / solutions suite coverage, and in facility member stewardship ensuring quality customer service experiences and improving upon new member intake and onboarding.
  8. Maintains integrity of the membership database, including daily activity within the membership software system to track prospects and progress within the sales cycle.
  9. Uses membership data, analyzes, and reviews regularly to ensure strategic and tactical adjustment as needed to meet monthly budgetary and strategic membership goals.
  10. Partners with local Y operations to design and implement member appreciation and engagement elements on a monthly basis actively engaging a variety of member demographics to meet the needs of the community.
  11. Manages regular communications between all relevant stakeholder groups including members, prospective members, volunteers and staff regarding membership, programs, initiatives, events, mission, policies, and procedures.
  12. Participates in community organizations and events to establish professional relationships, increase the profile of YMCA and recruit members.
  13.  Performs all other duties as required for the overall success of the organization.
Cause-Driven Leadership Competencies

Mission Advancement: Models and teaches the Y values. Ensures a high level of service with a commitment to improving lives. Provides volunteers with orientation, training, development and recognition. Cultivates relationships to support fundraising.

Collaboration: Champions inclusion activities, strategies and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching for programs and activities. Develops plans and manages best practices through engagement of the team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth: Shares new insight. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.